Here are the preset templates we have provided and their specialization.
Default
Our blended special of your full-funnel metrics.
Included Metrics:
Ad Spend
Pixel ROAS
ROAS
Pixel Purchases
Pixel New Customer Purchases
Purchases
Pixel CV
Pixel New Customer CV
CV
Pixel New Customers ROAS
Pixel CPA
Pixel New Customer CPA
Pixel AOV
Pixel Profit
overlap
Pixel Sessions
Pixel Unique Visitors
Pixel New Visitors
Pixel Email Sign Up
Pixel Unique Add To Carts
Pixel Conversion Rate
Pixel Bounce Rate
Paid Performance
View common performance metrics, such as reach and cost per result.
Included Metrics:
Budget
Bid Amount
Ad Spend
Pixel ROAS
ROAS
Pixel Purchases
Pixel New Customer Purchases
Purchases
Pixel CV
Pixel New Customer CV
CV
Pixel New Customers ROAS
Pixel CPA
Pixel New Customer CPA
Pixel AOV
Pixel Profit
Impressions
Outbound CTR
Pixel Sessions
Pixel Unique Visitors
Pixel New Visitors
Pixel Email Sign Up
Pixel Unique Add To Carts
Pixel Conversion Rate
Pixel Bounce Rate
All Page (Pixel Only)
View common performance metrics across all paid, social & organic channels
Included Metrics:
Ad Spend
Pixel ROAS
Pixel Purchases
Pixel New Customer Purchases
Pixel CV
Pixel New Customer CV
Pixel New Customers ROAS
Pixel CPA
Pixel New Customer CPA
Pixel AOV
Pixel Profit
Overlap
Pixel Sessions
Pixel Unique Visitors
Pixel New Visitors
Pixel Email Sign Up
Pixel Unique Add To Carts
Pixel Conversion Rate
Pixel Bounce Rate
Inventory
Bidding & Optimization
View details about bid strategy and the cost of delivering your ads
Included Metrics:
Budget
Bid Amount
Ad Spend
Pixel ROAS
Pixel New Customers ROAS
Pixel CPA
Pixel New Customer CPA
Impressions
CPC
Outbound CTR
Traffic
View metrics about site visitors and activities, such as add-to-carts and bounce rate
Included Metrics:
Ad Spend
Pixel Sessions
Pixel Unique Visitors
Pixel New Visitors
Pixel Email Sign Up
Pixel Unique Add To Carts
Pixel Conversion Rate
Pixel Bounce Rate
Pixel Avg. SD
Pixel Avg PV
New Customers
View new customer metrics such as revenue, ROAS, and conversion rate
Included Metrics:
Ad Spend
Pixel New Visitors
Pixel Cost per New Visitor
Pixel New Visitor %
Pixel New Customer Purchases
Pixel New Customer CV
Pixel New Customer ROAS
Pixel New Customer AOV
Pixel New Customer Purchase %
Pixel New Customer Conversion Rate
Profit & Inventory
Track costs, profit margins and inventory metrics
Included Metrics:
Pixel CV
Ad Spend
Pixel Cost of Goods
Pixel Profit
Inventory
Purchases
View metrics about new and returning customer purchases
Included Metrics:
Ad Spend
Pixel Purchases
Pixel New Customer Purchases
Pixel New Customer Purchases Percent
Purchases