Overview
Stay goal-focused with actionable Pixel report preset templates built of metrics that matter. Presets help you quickly and easily view relevant marketing traffic and performance metrics in a variety of ways. This will help you make informed decisions faster, while also providing the ability to customize the table in your own way.
Create your own custom templates, or choose from pre-built column presets by the Triple Whale team. Any custom templates become instantly available to other members of your team.
Get Started
Click on the column icon in the upper right of the report. Select one of the existing templates, or customize it as desired while saving your selection as a new template for future use.
Column Preset Templates
Here are the preset templates we have provided and their specialization. Below is a brief overview of each one, and a full list of metrics included in each template can be accessed here.
Default — Our blended special of your full-funnel metrics
Paid Performance — View common performance metrics, such as reach and cost per result.
All Page (Pixel Only) — View common performance metrics across all paid, social & organic channels
Bidding & Optimization — View details about bid strategy and the cost of delivering your ads
Social & Organic Performance — View metrics about traffic and conversions from social & organic sources
Traffic — View metrics about site visitors and activities, such as add-to-carts and bounce rate
New Customers — View new customer metrics such as revenue, ROAS, and conversion rate
Profit & Inventory — Track costs, profit margins and inventory metrics
Purchases — View metrics about new and returning customer purchases
My Custom Metrics — View only metrics that you have created in Triple Whale
Creating Presets
You can easily save your column configuration of choice by creating a new preset. The following GIF shows you how!
