If your business offers subscriptions and you'd like to track and attribute recurring orders in Triple Whale, you're in luck. You can keep an eye on your subscription revenue through Order Tags in Pixel Settings.
Pixel Settings: Subscription Order Tags
First, navigate to Pixel → Pixel Settings in the left-hand sub-menu
Scroll down to the Subscription Orders section
Confirm that the pre-populated order tags for First Order Subscription Purchases and Recurring Subscription Purchases are correct
For any additional tags, click the “+” symbol to add them
This will be used strictly for filtering purposes in the attribution table
Pixel Attribution: Subscription Filters
We’ve made filtering out subscription orders from your pixel table easier than ever. Why would you want to do this?
You only want to see first-time subscription orders attributed by source
Often times, recurring subscription orders can over-inflate performance marketing channel performance
You want to see the differences in ROAS and Conversion Value when subscription orders are included vs excluded
Answers: How much value is related to subscription orders vs one-off purchases?
Navigate to the cog icon in the upper right of your pixel table
Select the “Subscription Filter” dropdown
By default, all filter settings will be toggled on, which is the default state of Triple Pixel (attribute all of your orders)
Toggling any of these settings off will refresh your pixel table to reflect your decision to exclude first-time subscription orders, recurring order subscriptions or both
Anytime a toggle has been turned off, thus applying a change to your pixel page, an orange dot will appear over the cog setting icon
NOTE: If you use Recharge for subscription operations, check out the Knowledge Base article on our Recharge integration here.