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Recharge Integration

Integrate Recharge with Triple Whale and gain a complete view of your subscription attribution data with the Triple Pixel

Chaim Davies avatar
Written by Chaim Davies
Updated over a week ago


Triple Whale’s integration with Recharge provides ecommerce businesses with a powerful tool to optimize their subscription management. This seamless integration empowers store owners to streamline operations, improve customer retention, and maximize revenue through enhanced data insights and automation.

Key Features and Benefits

One of the standout features of the Triple Whale and Recharge integration is comprehensive data synchronization. All Recharge subscription data is automatically synced to the Triple Whale platform, offering a unified view of customer activities and subscription metrics. With real-time updates, the information remains current and accurate, enabling immediate decision-making.

The integration enhances customer insights significantly. Through advanced segmentation based on subscription behaviors, businesses can identify high-value customers and tailor their marketing strategies accordingly. Additionally, the ability to track customer lifetime value (LTV) with precision allows for more informed budgeting and resource allocation for customer acquisition and retention efforts. Plus, churn analysis features allow for the examination of retention patterns, so proactive measures can be taken to reduce customer turnover, fostering long-term business growth.

Get Connected

To set up your integrations, head to Settings > Integrations.

Locate Recharge and click Connect. Follow the prompts and click Install to authorize the connection.

Add Triple Pixel to Recharge Checkout

If you are using the custom Recharge checkout (default for Recharge users who signed up after 2020), you will need to manually add the Triple Pixel to your post-purchase page.

  • In Shopify, head to Settings > Checkout. Locate the post-purchase page section.

  • Copy the Third-Party/Custom Checkout script provided on the Pixel Settings page.

  • Paste the code into the Additional scripts text field.

Data Library

Once you've connected your Recharge account, you will be able to access a rich collection of metrics on the Summary page.

Available Metrics:

  • Subscription 1st Order Revenue

  • Subscription Recurring Order Revenue

  • Total Subscription Order Revenue

  • % Subscription Order Revenue

    • NOTE: This can be affected by any filters you may have applied to your “Store” section within your Summary page.

  • Reactivated Customers

  • Total New Subscriptions

  • Total Cancelled Subscriptions

  • Total Churned Subscribers

Two additional metrics will be visible only when looking at a date range of Today:

  • Total Active Subscriptions

  • Total Active Subscribers

You can also build your own Custom Metrics, blending Recharge data with your Shopify metrics to create custom solutions for your retention reporting.

Signups & Retention Rates

Understand the impact of your marketing content on new subscriptions and churn rates by viewing these four metrics in your Pixel attribution report:

  • Sign Ups: the number of new subscriptions.

  • Sign Up Rate: new subscriptions expressed as a percentage of the total web sessions.

  • Churns: the number of canceled subscriptions.

  • Churn Rate: canceled subscriptions expressed as a percentage of the total web sessions.

Subscription Filtering

Now that we've imported your Recharge data, you can use Recharge's order tags to filter your Pixel attribution reports by:

  • Subscription Recurring Order

  • Subscription First Order

  • Non-Subscription Purchases

By default, all three types will be included. Toggling any of these settings off will refresh the report to reflect your decision to exclude first-time subscription orders, recurring order subscriptions, or both.

Alternative Order Tag Filters

Looking to filter your Pixel data by alternative order tags? Head to Settings > Pixel Settings > Subscription Order Settings and assign the relevant value to specific order tags.

Filtering LTV Cohorts

You can use the same subscription filtering capabilities (and much more!) to dial in your Cohort analysis. For example: focus your report on Subscription First Orders to see the long-term LTV of those new customers.

Frequently Asked Questions

1. My Last 30 days report looks different on Triple Whale than in Recharge. Why is that?

  • The Last 30 days date range on Triple Whale does include the last day in the date range, while Recharge does not. Rather than using 'Last 30 days', select a specific date range to compare the two reports.

2. Why does my intraday report on Triple Whale differ from what I see on Recharge for today's metrics?

  • Triple Whale receives updates throughout the day via the Recharge API, whereas the Recharge dashboards only get updated once per day.

3. Why does Triple Whale's Subscription Order Revenue not match up with Recharge?

  • Triple Whale's Subscription Order Revenue metrics do not deduct refunds, whereas the Recharge revenue dashboard does deduct refunds (i.e. Total Sales). If you add Recharge's Total Sales with its' Total Refunds, the sum will equal Triple Whale's Total Subscription Order Revenue.

4. Does Triple Whale's Web Analytics include Recurring Subscription Orders in its' Conversion Rate?

  • Recurring orders are not included. This is because Web Analytics essentially counts purchases that accompanied a web session. So, whereas the first subscription order would have an associated web session event, the recurring order would not.

5. What do you consider a Churn from a subscription?

  • When a customer cancels a subscription and has no other subscription active we consider that a churn. Regarding exchanges, changing the product doesn’t change the subscription_id; the subscription stays the same. Therefore, a customer who exchanges a product in their order would not be considered a churn.

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