Overview
ShipStation is a shipping software platform that helps e-commerce businesses streamline order fulfillment and shipping processes. It integrates with various e-commerce platforms, marketplaces, and carriers, allowing businesses to manage orders, print shipping labels, and track shipments from a single interface.
Integrating ShipStation with Triple Whale enables businesses to gain comprehensive insights into their shipping and order fulfillment performance alongside other operational metrics. This integration helps in tracking shipping costs, unfulfilled order costs, and Net Profit tracking, facilitating data-driven decisions to enhance efficiency, reduce costs, and improve the overall customer experience.
Get Connected
A brief walkthrough video of connecting ShipStation to Triple Whale.
ShipStation Store Name Must Match Shopify Store URL
Before you can connect your ShipStation account with Triple Whale, the Store Name in your ShipStation account must match the Shopify URL. If the store name in your ShipStation account does not match, you will need to update the store name in your ShipStation account, following these instructions.
To set up your integrations, head to Settings > Integrations.
Locate ShipStation and click Connect. You will be prompted to input your ShipStation API Key and API Secret.
To locate your API Key and API Secret in ShipStation, head to Account > API Settings. If no API Key and API Secret are already listed, click Generate API Keys. Copy those and, upon returning to Triple Whale, paste them into the appropriate text fields.
Order Date vs Label Date
By default, the shipping costs are calculated according to the Label Date, the date when the shipment label was created. You can also change the settings such that the shipping cost will be calculated according to the Order Date.
Example: An order was placed on January 1st, but the shipping label was created on January 2nd. If Order Date is selected, the shipping cost for that order would be displayed in Triple Whale as January 1; if Label Date is selected, the shipping cost would be displayed on January 2.
To make this selection, head to the Integrations page. Next to ShipStation, click Manage.
Data Library
Once you've connected your ShipStation account, you will be able to access a collection of key metrics on the Summary page.
Your shipping costs will also be included within your Net Profit calculation:
Estimate Cost of Unfulfilled Orders
Since it takes some time for shipments to be processed by ShipStation, Triple Whale will also provide you with an estimated cost for orders that have not yet been fulfilled. To enable this estimation on the Summary page, navigate to the Cost Settings page and, under Shipping, add your flat costs per country or order:
Frequently Asked Questions
1. How much data is imported from ShipStation?
When you connect your ShipStation account with Triple Whale, we will import two years of shipping data.
2. If we have multiple stores managed in a single ShipStation account, can Triple Whale decipher which orders and their associated costs would only be for a particular specific brand?
All data imported from ShipStation into Triple Whale is filtered so as to only include the data of the particular store. It is important to note that your native ShipStation dashboard displays blended metrics from all stores you manage; in such a case, the numbers you see in Triple whale will differ from your ShipStation dashboard.
3. Is shipping cost calculated at the unit level or order level?
Shipping cost is calculated at the Order Level.
4. I keep receiving an error message saying that there is a problem with the ShipStation account configuration. What should I do?
This error occurs when the Shopify URL and the ShipStation Store Name do not match. The simplest solution is to head over to ShipStation and change the store name to match the full Shopify URL, so we can properly identify the account. To make this change, follow ShipStation's guidelines.