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Outbrain Integration
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Written by Andrea
Updated yesterday

Outbrain stands as a prominent content discovery platform that facilitates the distribution of native ads across the open web. Native advertising involves seamlessly integrating promotional content into the user experience, ensuring it aligns with the surrounding context and provides value to the audience. Outbrain's recommendation engine strategically places these native ads alongside organic content, aiming to capture the attention of users in a non-intrusive manner.

Connecting Triple Whale and Outbrain will allow you to track your marketing efforts, monitor your most important metrics, and understand how your Outbrain ads are performing and leading to conversions on your Shopify store.

Connecting to Outbrain using Amplify API Token

If you are an Outbrain user that wants to connect to Triple Whale, you will need to ask for the Amplify API Token, which you can access using this Amplify API Form.


Please note, approval will take up to 24 hours to get approved once submitted.

Integrating with Outbrain

  • In your Triple Whale account, navigate to Settings in your left-hand panel, then click Integrations

  • Find Outbrain and click Connect

  • You will be redirected to Outbrain. Follow the authorization flow to connect to your Outbrain account

Outbrain Tracking

Please attach the following parameters and dynamic values to all of your outbound ad links

?tw_source=outbrain&tw_campaign={{campaign_id}}&tw_adid={{ad_id}}


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