Compass (Beta)
Use Compass to compare attribution, incrementality, and MMM in one measurement view. Available in Beta for eligible accounts.
By Kassandra1 author9 articles
- Compass 101: What is Compass?Triple Whale’s unified measurement system for cross-channel marketing decisions.
- Compass: Moby + Compass IntegrationWhen Moby and Compass are both available in your account, Moby can use Compass measurement context to support stronger recommendations.
- Compass Command CenterThe Command Center is the main operator view inside Compass.
- How Compass scores confidence and handles signal disagreementHow Compass weighs your measurement signals, scores confidence, and handles disagreement between them.
- How GeoLift tests workThe geography-based method Triple Whale uses to measure incrementality, and what makes a test valid.
- Scale Up / Scale Down Testing: Measuring the Impact of Budget ChangesTest whether spending more or less on an active campaign actually changes your results
- Retail Halo Effect: Where Your Marketing Revenue Actually LandsSee how each channel's incremental revenue breaks down by retail platform: Shopify, Amazon, TikTok Shop, and more.
- Modeled Revenue: Total vs. Breakout ViewsCompare how different parts of your business perform side by side, instead of reading one aggregate trend.
- Evidence LinksHow Compass shows the measurement evidence behind each budget recommendation.