Compass (Beta)
Use Compass to compare attribution, incrementality, and MMM in one measurement view. Available in Beta for eligible accounts.
By Kassandra1 author5 articles
- Compass 101: What is Compass?Triple Whale’s unified measurement system for cross-channel marketing decisions.
- Compass: Moby + Compass IntegrationWhen Moby 2 and Compass are both available in your account, Moby can use Compass measurement context to support stronger recommendations.
- Compass Command CenterThe Command Center is the main operator view inside Compass.
- How Compass scores confidence and handles signal disagreementHow Compass weighs your measurement signals, scores confidence, and handles disagreement between them.
- How GeoLift tests workThe geography-based method Triple Whale uses to measure incrementality, and what makes a test valid.