Overview
Integrating Axon by AppLovin with Triple Whale empowers businesses to optimize their mobile advertising efforts by providing unified insights across platforms. Axon is known for driving engagement and monetization through personalized ads across mobile apps, offering advanced targeting options and real-time analytics.
By combining Axon data with Triple Whale’s comprehensive performance tracking, you gain a clear understanding of customer journeys, enabling better attribution, smarter budget allocation, and refined strategies for mobile ad success.
Get Connected
A brief walkthrough video of connecting Axon to Triple Whale.
To get started, head to Settings > Integrations. Locate Axon and click Connect.
You will be prompted to enter your API key.
To retrieve this:
Head to your Axon Ads Manager: https://ads.axon.ai/account/api-key
Log in as your Admin Account and click the Keys section
Copy the Report Key
Head back to Triple Whale, and paste it into the API Key text field. Click Save.
Data Library
Once you are connected, Axon data will begin to import into your Triple Whale Dashboard. Head over to the Summary dashboard to track your most important metrics. You should see this section:
Timezone Adjusted to Shop
Note that all Axon data imported to Triple Whale will be adjusted to match the shop's timezone.
UTM Configuration
After you've integrated Axon, you'll need to make sure the correct UTMs are being applied.
You can do this by selecting "TripleWhale" in the drop down under "Measurement Partner Parameters" which will automatically append the necessary UTMs to the URL.
