Overview
Integrating StackAdapt with Triple Whale enables businesses to gain comprehensive insights into their programmatic advertising campaigns. StackAdapt is a leading platform for native, video, and connected TV ads, designed to help brands reach targeted audiences through advanced machine learning and precise audience segmentation. By combining StackAdapt data with Triple Whale’s analytics, you can track campaign performance across channels, optimize ad spend, and refine your marketing strategies to drive better results and higher ROI.
Get Connected
To set up your integrations, head to Settings > Integrations.
When you click Connect, you'll be prompted to enter your Stack Adapt API key.
To obtain an API key for StackAdapt, please contact your StackAdapt account manager or customer success manager. They can generate and provide you with the necessary API key for authentication when making API calls.
If you don't have an account manager, you can reach out to StackAdapt's support team through their website to request assistance in obtaining an API key.
Once you have obtained the API key, please enter it in the field above.
For further guidance, please contact StackAdapt Support using the following link: StackAdapt Support.
UTM Setup
A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your Ads Manager accounts and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.
To learn more about Pixel tracking & attribution, visit: How the Triple Pixel Works
REQUIRED TRACKING PARAMETERS:
tw_source=stackadapt&tw_adid={SA_CREATIVE_ID}&tw_adsetid={SA_CAMPAIGN_ID}&tw_campaign={SA_LINE_ITEM_ID}
Data Library
Once you've connected your StackAdapt account, you will be able to access a rich collection of metrics and pre-built dashboards across Triple Whale, such as on the Summary Dashboard.
