Overview
Integrating LinkedIn Ads with Triple Whale empowers businesses to unlock deeper insights into their B2B and professional advertising campaigns. LinkedIn Ads is a powerful platform for reaching targeted audiences based on job titles, industries, and company demographics, making it ideal for driving brand awareness and lead generation.
By combining LinkedIn Ads data with Triple Whale’s advanced analytics, you can track campaign performance, refine audience targeting, and make informed decisions to optimize your ad spend and maximize ROI.
Get Connected
A brief walkthrough video of connecting LinkedIn Ads to Triple Whale.
To set up your integrations, head to Settings > Integrations.
Locate LinkedIn and click Connect. You will be redirected to LinkedIn. Make sure you're already logged into LinkedIn Ads using an account that has access to the LinkedIn Ads Manager account you'd like to connect with Triple Whale. Allow the connection.
Once you are redirected back to Triple Whale, flip the switch to activate the flow of data from LinkedIn Ads to Triple Whale.
UTM Setup
A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your Ads Manager accounts and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.
To learn more about Pixel tracking & attribution, visit: How the Triple Pixel Works
REQUIRED TRACKING PARAMETERS:
tw_adid={{CREATIVE_ID}}&account_id={{ACCOUNT_ID}}&tw_adsetid={{CAMPAIGN_ID}}&tw_campaign={{CAMPAIGN_GROUP_ID}}&tw_source=linkedin&utm_source=LinkedInTo add these UTMs to all campaigns and creatives in your LinkedIn Ads account, open your LinkedIn Ads Campaign Manager and head to Account Settings > URL parameters. Paste the UTMs into the Account tracking parameters template field as seen in the screenshot below. Click Save.
Frequently Asked Questions
1. Why does the data not match up perfectly?
Linkedin Ads dashboard displays the data in the UTC timezone. Triple Whale displays all integrations data based on your shops' timezone. So if your shop is EST, there will be some slight differences.
2. Why am I seeing some digits instead of ad names, such as in the below screenshot:
Currently, Triple Whale only pulls in Ad names for ads that are text ads. For ads which are video, or other media, they will display as digits. Support for these ads will be added soon.