Overview
Integrating LinkedIn Ads with Triple Whale empowers businesses to unlock deeper insights into their B2B and professional advertising campaigns. LinkedIn Ads is a powerful platform for reaching targeted audiences based on job titles, industries, and company demographics, making it ideal for driving brand awareness and lead generation.
By combining LinkedIn Ads data with Triple Whale’s advanced analytics, you can track campaign performance, refine audience targeting, and make informed decisions to optimize your ad spend and maximize ROI.
Get Connected
A brief walkthrough video of connecting LinkedIn Ads to Triple Whale.
To set up your integrations, head to Data > Integrations.
Locate LinkedIn and click Connect. You will be redirected to LinkedIn. Make sure you're already logged into LinkedIn Ads using an account that has access to the LinkedIn Ads Manager account you'd like to connect with Triple Whale. Allow the connection.
Once you are redirected back to Triple Whale, flip the switch to activate the flow of data from LinkedIn Ads to Triple Whale.
UTM Setup
⚠️ Updated April 2026: LinkedIn has updated its supported dynamic URL tracking parameters as part of a campaign hierarchy rename that began rolling out in October 2025. The parameters {{ACCOUNT_ID}} and {{CAMPAIGN_GROUP_ID}} are no longer supported in LinkedIn's URL tracking parameter field, and using them will cause a validation error ("One or more parameters contain an error"). The KB article has been updated to reflect the currently supported parameter string below.
REQUIRED TRACKING PARAMETERS:
tw_adid={{CREATIVE_ID}}&tw_adsetid={{CAMPAIGN_ID}}&tw_campaign={{CAMPAIGN_NAME}}&tw_source=linkedinNote: If you are on LinkedIn's updated campaign hierarchy (where you see "ad sets" in Campaign Manager), use {{AD_SET_ID}} in place of {{CAMPAIGN_ID}} and {{AD_SET_NAME}} in place of {{CAMPAIGN_NAME}}.
The key removals are account_id={{ACCOUNT_ID}} (no longer a valid dynamic parameter) and {{CAMPAIGN_GROUP_ID}} (replaced by {{CAMPAIGN_ID}}/{{AD_SET_ID}} depending on which hierarchy your account is on). The utm_source=LinkedIn static parameter can still be appended if desired, but is not required by Triple Whale.
Want to dive deeper into your metrics?
To understand how metrics are imported from your ad channels and how they're calculated, check out our comprehensive Data Dictionary. It’s your go-to resource for detailed explanations!
Frequently Asked Questions
1. Why does the data not match up perfectly?
Linkedin Ads dashboard displays the data in the UTC timezone. Triple Whale displays all integrations data based on your shops' timezone. So if your shop is EST, there will be some slight differences.
2. Why am I seeing some digits instead of ad names, such as in the below screenshot:
Currently, Triple Whale only pulls in Ad names for ads that are text ads. For ads which are video, or other media, they will display as digits. Support for these ads will be added soon.