Overview
Integrating Rokt with Triple Whale empowers businesses to optimize their digital marketing and commerce strategies by providing unified insights across platforms. Rokt is known for driving incremental revenue and customer engagement by delivering personalized, relevant offers at the moment of purchase, leveraging advanced machine learning and real-time decisioning.
By combining Rokt data with Triple Whale’s comprehensive performance tracking, you gain a clearer understanding of customer journeys, enabling more accurate attribution, smarter budget allocation, and refined strategies to maximize advertising efficiency.
Get Connected
Make sure you have active access to Rokt’s One Platform, as you’ll need it to generate your App ID and App Secret.
If you don’t already have access, contact your Rokt account manager and ask them to add you as a managed user to your One Platform account. You will not be able to complete the integration until this is in place.
To set up your integrations, head to Data > Integrations. Locate Rokt and click Connect.
Follow the connecting instructions
If you don't have a pair of API Credentials create them now, following the instructions:
Sign in to One Platform at https://my.rokt.com
Navigate to Profile Settings:
Click your account icon at the bottom left corner
Select "Profile Settings" from the menu
Generate your API Credentials:
Scroll down to the "Generate Personal API Credentials" section
Enter your app name
Click "Generate" to create the credentials
Important: Store the App ID and App Secret securely.
You will not be able to view the App Secret again after this step
UTM Setup
UTMs are set by the Rokt team and they should be as following:
tw_source=rokt&tw_campaign=roktCampaignIDhardcoded&tw_adsetid={rokt.campaign.audienceid|}&tw_adid={rokt.campaign.creativeid|}
(These should be concatenated and no need to replace the existing)
Data Library
Once you are connected, Rokt data will begin to import into your Triple Whale Dashboard. Head over to the Summary dashboard to track your most important metrics. You should see this section:
A note on Conversion Rate:
Triple Whale calculates Conversion Rate for Rokt independently, as Click-Thru Acquisitions ÷ Referrals. Because of this, the Conversion Rate shown here may differ slightly from the number in Rokt's own dashboard.
Additionally, Rokt Spend will now be included in your Net Profit calculation:
and also in Blended Ad Spend
Rokt Attribution
Once you've connected your Rokt account, you will be able to access a rich collection of metrics and pre-built dashboards across Triple Whale. Unlock new insights and optimize your paid strategy using the Pixel Rokt dashboard:
Recent Updates
August 2026
We fixed an issue in how Rokt performance data was matched internally, which could cause spend and conversions to attribute to the wrong audience for accounts running one creative across multiple audiences. This also resolved cases where totals didn't reconcile with the Rokt platform. No changes to your setup are needed.
This fix lays the groundwork for deeper Rokt reporting we're building next, including performance segmentation by device, age, and geography, along with view-through attribution — giving you more visibility into which audiences and channels are actually driving results.