Overview
Integrating Reddit Ads with Triple Whale provides businesses with powerful insights into community-driven advertising campaigns. Reddit Ads allow you to reach niche audiences through targeted campaigns on one of the internet’s most engaged platforms.
By connecting Reddit Ads data to Triple Whale, you can analyze campaign performance, refine targeting strategies, and optimize ad spend, ensuring your message resonates with the right audience while driving conversions and engagement.
Get Connected
A brief walkthrough video of connecting Reddit Ads to Triple Whale.
To set up your integrations, head to Settings > Integrations.
Locate Reddit Ads and click Connect. You will be redirected to Reddit. Make sure you're already logged into Reddit Ads using an account that has access to the Reddit Ads Manager account you'd like to connect with Triple Whale. Allow the connection.
Once you are redirected back to Triple Whale, flip the switch to activate the flow of data from Reddit Ads to Triple Whale.
UTM Setup
A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your Ads Manager accounts and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.
To learn more about Pixel tracking & attribution, visit: How the Triple Pixel Works
REQUIRED TRACKING PARAMETERS:
?tw_source=reddit&tw_campaign={{CAMPAIGN_ID}}&utm_term={{ADGROUP_ID}}&tw_adid={{AD_ID}}To add these UTMs to all campaigns and creatives in your Reddit Ads account:
Open your Reddit Ads Campaign Manager and navigate to the campaign creation or editing section.
Choose an objective that aligns with your goals, such as "Traffic" or "Conversions," which utilize a cost-per-click (CPC) model.
Within your campaign, define the ad group settings and proceed to the "New ad" section.
In the "Creative" section, locate the
Destination URLfield.Enter your destination URL and append the above UTM tracking parameters.
For example, if you want this ad to drive traffic to
https://madisonbraids.com, then in the Destination URL field you should input the following:https://madisonbraids.com?tw_source=reddit&tw_campaign={{CAMPAIGN_ID}}&utm_term={{ADGROUP_ID}}&tw_adid={{AD_ID}}
Data Library
Once you are connected, Reddit data will start to import into your Triple Whale Dashboard. Head over to the Summary dashboard to track your most important metrics. You should see this section:
