Overview
Criteo is a performance marketing platform specializing in retargeting and personalized advertising across web, mobile, and social media. By leveraging machine learning and real-time data, Criteo delivers highly relevant ads to potential customers based on their browsing behavior and purchase intent.
Integrating Criteo Ads with Triple Whale enables a comprehensive analysis of retargeting campaign performance alongside other marketing efforts. This integration helps businesses track customer journeys, measure the impact of personalized ads, and optimize ad spend by leveraging unified insights, ultimately enhancing overall marketing strategy and driving higher conversion rates.
Get Connected
To set up your integrations, head to Settings > Integrations.
When you click Connect, you'll be redirected to Criteo. Make sure you're already logged into Criteo using an account that has access to the Criteo Ads account you'd like to connect with Triple Whale. Click Approve.
Note: Triple Whale can only receive ads that are created via the Criteo API or within Commerce Growth. Anything created internally will not be displayed via API, and will therefore will not be imported into Triple Whale.
UTM Setup
A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your Criteo Ads and other marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.
To learn more about Pixel tracking & attribution, visit: How the Triple Pixel Works
REQUIRED TRACKING PARAMETERS:
?tw_source=criteo&tw_campaign={{criteo_campaign_id}}&utm_term={{adsetid}}&tw_adid={{adid}}
To add these UTMs in Criteo, head to Campaigns > Ad sets. Click the ⋮ symbol next to the ad set you'd like to track, and select Ads tracking.
Paste the tracking parameters into the text field entitled Apply a suffix (optional), and click Save and apply.
Data Library
Once you are connected, Criteo data will start to import into your Triple Whale Dashboard. Head over to the Summary Dashboard for a collection of key performance metrics.
Note: The default attribution window is 30 Day click for Criteo data within Triple Whale.