Criteo is one of the leading companies that provides online display advertisements. With Criteo, you can drive more targeted traffic and conversions to your store.
Connecting Triple Whale and Criteo will allow you to track your marketing efforts, monitor your most important metrics, and understand how your campaigns are performing.
Please note that Criteo data is only available in the new, alpha version of Triple Whale! If you do not have access, please reach out to our Support Team.
Criteo is not available as an integration for Founder's Dash customers.
Integrating with Criteo
In your Triple Whale account, navigate to Settings in your left-hand panel, then click Integrations (app.triplewhale.com/integrations)
Find Criteo and click Connect
You will be redirected to Criteo. Follow the authorization flow to connect to your Criteo account
The default attribution window is 30 Day click for Criteo data within Triple Whale.
Adding Criteo UTMs for Triple Pixel
Head to your Criteo Dashboard -> Campaigns -> Ad sets
On the Ad set you would like to add the UTMs to, click the three dots, and then click 'Ads tracking'
3. In the field where you can 'apply a suffix' add the following to what is already there:
?tw_source=criteo&tw_campaign={{criteo_campaign_id}}&utm_term={{adsetid}}&tw_adid={{adid}}
4. Once you click 'save', you can see the full URL in the ad preview.
Criteo Data in Triple Whale
In the Dashboards section, navigate to the 'Templates'. Then select the 'Pixel Criteo' dashboard. Once selected, click 'Add to Store' in the upper right hand corner of the screen.
Please note: Triple Whale can only receive ads that are created via the Criteo API or within Commerce Growth. Anything created internally will not be displayed via API, therefore will not get pushed into Triple Whale.
2. You will then be able to find the dashboard under 'Your Shop' in the 'Favorites' section
