TLDR

Shopify metafields let you store custom data on your customers, orders, and products, things like a customer's age, a product's material, or an order's PO number. Triple Whale lets you import selected Shopify metafields and map them to new columns, so that data becomes queryable in your Triple Whale SQL tables and answerable by Moby.

With Shopify metafields import, you select the specific metafields you want, for any of Customers, Orders, or Products, and Triple Whale maps each one to its own named column. This works consistently across all three asset types. Once imported, this data becomes available in your SQL tables and can be used by Moby to answer questions that combine your custom Shopify data with the rest of your Triple Whale data.

This is useful when you're tracking information Shopify doesn't natively report on but that matters for your analysis, for example, customer demographics, product specs, or order-level fields like a PO number or ACH payment link.

This is a good fit when you need customer, order, or product attributes that Shopify tracks but Triple Whale doesn't report on out of the box, and you want that data joinable with your existing sales and attribution data. It's not a general-purpose Shopify metafield browser. You choose specific metafields ahead of time, and you can select up to 10 metafields per asset type (Customers, Orders, and Products).