Create branded, trackable short URLs directly inside Triple Whale — complete with social preview customization, automatic attribution tracking, and QR code generation.
Available on: Advanced plan (Beta)
Find it in: Settings → General Settings → Short Links
What Short Links Do
Short Links let you transform long URLs into clean, shareable links that automatically track in your Triple Whale attribution model.
Example:
Original:
https://yourbrand.com/collections/winter-sale-2025?ref=homepage_bannerShort Link:
https://tw-np.com/winter-sale
Key Features
Custom branded URLs – Use the
tw-np.comdomain or a custom domain.Custom paths – Create descriptive links like
/creator-jamieor/email-promo.Social preview control – Add your own title, description, and image for posts on Facebook, Instagram, or WhatsApp.
Built-in attribution – All clicks and conversions appear under Short Links in your Pixel Attribution reporting.
QR code support – Download scannable QR codes for packaging, videos, or in-store promotions.
Perfect For
Influencer campaigns with unique, trackable links
Social posts or emails with clean, branded URLs
Cross-platform campaigns that need consistent tracking
Offline or video promotions using QR codes
How to Create a Short Link
Go to
Settings → General Settings → Short LinksPaste your destination URL
(Optional) Use custom path (e.g.,
/gift-guide)(Optional) Customize Preview - custom title, description, and image for social media sharing
Click Add URL
Your short link will redirect to the destination while automatically tracking performance in your attribution model.
Share and Track
After your link is created, you’ll see it listed in the table with its short URL, destination, and creation date. From here, you can:
Copy the short link to share across channels
Download or copy the QR code for use in videos, print materials, or packaging
View Results
Open your Pixel Attribution reporting page
Look for the channel Short Links
Click in to view traffic, conversions, revenue, and link-level breakdowns to compare performance across links


