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Short Links – Create Branded, Trackable URLs

R
Written by Rebecca Maybaum
Updated over a week ago

Create branded, trackable short URLs directly inside Triple Whale — complete with social preview customization, automatic attribution tracking, and QR code generation.

Available on: Advanced plan (Beta)
Find it in: Settings → General Settings → Short Links


What Short Links Do

Short Links let you transform long URLs into clean, shareable links that automatically track in your Triple Whale attribution model.

Example:

  • Original: https://yourbrand.com/collections/winter-sale-2025?ref=homepage_banner

  • Short Link: https://tw-np.com/winter-sale


Key Features

  • Custom branded URLs – Use the tw-np.com domain or a custom domain.

  • Custom paths – Create descriptive links like /creator-jamie or /email-promo.

  • Social preview control – Add your own title, description, and image for posts on Facebook, Instagram, or WhatsApp.

  • Built-in attribution – All clicks and conversions appear under Short Links in your Pixel Attribution reporting.

  • QR code support – Download scannable QR codes for packaging, videos, or in-store promotions.


Perfect For

  • Influencer campaigns with unique, trackable links

  • Social posts or emails with clean, branded URLs

  • Cross-platform campaigns that need consistent tracking

  • Offline or video promotions using QR codes


How to Create a Short Link

  1. Go to Settings → General Settings → Short Links

  2. Paste your destination URL

  3. (Optional) Use custom path (e.g., /gift-guide)

  4. (Optional) Customize Preview - custom title, description, and image for social media sharing

  5. Click Add URL

Your short link will redirect to the destination while automatically tracking performance in your attribution model.


Share and Track

After your link is created, you’ll see it listed in the table with its short URL, destination, and creation date. From here, you can:

  • Copy the short link to share across channels

  • Download or copy the QR code for use in videos, print materials, or packaging


View Results

  • Open your Pixel Attribution reporting page

  • Look for the channel Short Links

  • Click in to view traffic, conversions, revenue, and link-level breakdowns to compare performance across links

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