Overview

Pinterest Ads help businesses reach users who are actively searching for inspiration and ideas. The platform offers ad formats such as Promoted Pins, Video Pins, and Shopping Ads, which blend with organic Pinterest content. Pinterest’s visual discovery engine targets ads based on user interests and search behavior.

Integrating Pinterest Ads with Triple Whale gives you a broader view of ad performance and consumer behavior. This integration helps you track conversions, measure engagement, and refine your ad strategy using Pinterest Ads data alongside Triple Whale reporting.

Before you begin

Make sure you have:

Access to Data > Integrations in Triple Whale.
Permission to connect integrations for your Triple Whale account.
Access to the Pinterest Ads Manager account you want to connect with Triple Whale.
Access to update Pinterest ad Destination URLs or account-level tracking parameters.

⚠️ Changes to Pinterest attribution settings apply to future data retrievals only. They do not automatically update historical Pinterest Ads data already imported into Triple Whale.

Get connected

In Triple Whale, go to Data > Integrations.
Find Pinterest Ads.
Click Connect.
You are redirected to Pinterest.
Make sure you are logged into Pinterest with an account that has access to the Pinterest Ads Manager account you want to connect with Triple Whale.
Click Give Access to the logged in Pinterest account
After you return to Triple Whale, toggle ON the Pinterest Ads account or accounts you want to import into Triple Whale.
Click Confirm to begin data flow

Set up tracking parameters

A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content.

By using Triple Whale's custom Tracking Parameters in your Pinterest ads and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.

To learn more about Pixel tracking & attribution, visit: How the Triple Pixel Works

Copy the following tracking parameters and append them to the Destination URL of your active ads in Pinterest.

REQUIRED TRACKING PARAMETERS:

?tw_source=pinterest&tw_adid={adid}

Each Pinterest ad has a Destination URL - a page on your website that customers are directed towards. Pinterest requires that tracking parameters be appended to the end of the Destination URL of each ad.

For example: if the Pinterest ad in question is meant to direct prospective customers to https://yoursite.com/product, then the following text should appear in the URL text field:

https://yoursite.com/product?tw_source=pinterest&tw_adid={adid}

Auto-apply Tracking Parameters to All Ads

Pinterest enables you to automatically add tracking parameters to all ads in your ad account to make it easier to manage tracking.

Instructions for configuring account-level tracking settings can be found on the Pinterest KB here: Add URL Parameters to your Ads

Shopping Feed Ads

When setting up tracking for Shopping Feed ads, simply input {lpurl} before the UTM tracking parameters. You should also append the {adgroupid}. The final result should look like this:

{lpurl}?tw_source=pinterest&tw_adid={adid}&tw_adsetid={adgroupid}

Aligning Triple Whale with Pinterest in-app reporting

If your Triple Whale Pinterest data doesn't match what you see in the Pinterest Ads dashboard, your attribution settings may need to be updated. By default, Triple Whale pulls data using Pinterest's API defaults (30-day click, 1-day view, Time of Ad Action), which may differ from your Pinterest account's configured settings.

To match Pinterest in-app reporting, update your settings as follows:

In Triple Whale, go to Data > Integrations.
Find Pinterest Ads and click Manage.
Select the Settings tab.
Update the following fields to match your Pinterest account settings:
- View Attribution Window (Days): 30
- Conversion Report Time: TIME_OF_CONVERSION
Click Save Settings.

⚠️ Settings changes apply to future data retrievals only. To update historical data, run the appropriate backfill after saving.

How to check your Pinterest account's conversion settings

To confirm which attribution settings your Pinterest account is using:

In Pinterest Ads Manager, go to Ads > Conversions.
Open Conversion settings.
Note the Conversion window and Conversion date for daily reporting values.
Make sure these match what is configured in Triple Whale.

Pinterest Dashboard

Once you've connected your Pinterest Ads account, you will be able to access pre-built dashboards across Triple Whale.

Unlock new insights and optimize your paid strategy using the attribution Pinterest dashboard:

Pinterest attribution settings

Triple Whale supports configurable attribution settings for Pinterest Ads imports.

The default Pinterest Ads settings are:

Click window: 30 days
View window: 1 day
Conversion report time: Time of Ad Action

These defaults preserve the previous Pinterest integration behavior.

The click window determines how far back Pinterest can attribute a conversion after someone clicks a Pinterest ad.

The view window determines how far back Pinterest can attribute a conversion after someone views a Pinterest ad without clicking. These are commonly called view-through conversions.

The conversion report time controls which date Pinterest uses when reporting conversions. With Time of Ad Action, conversions are reported based on the time of the ad interaction.

Changes to Pinterest attribution settings apply to future data retrievals only. They do not automatically update historical Pinterest Ads data already imported into Triple Whale.

View Through Conversions

If you want to see Pinterest view-through conversions alongside your Triple Pixel click data, the Triple Attribution + Platform Views model makes that possible.

Triple Whale connects directly to Pinterest’s API to pull in view-through conversions, such as 1-day view attribution, and layer them on top of click-attributed conversions tracked by the Triple Pixel. This gives you a more complete view of Pinterest performance by showing both direct and indirect ad impact.

To view this simply find the "Pixel CV" column and click on the blue numbers for Pinterest.

To view Pinterest view-through conversions:

Under Marketing Acquisition > Attribution
Select "All Channels" and find Pinterest
Scroll to the right of the report and find the Pixel CV column.
Click the blue number for Pinterest.
Review the customer orders from Pinterest.
Navigate to the bottom of the page to find the View Through Conversions reported by the channel.

This opens all customer orders from Pinterest. Once inside, navigate to the bottom of the page to find the View Through Conversions reported by the channel.

Want to dive deeper into your metrics?

To understand how metrics are imported from your ad channels and how they're calculated, check out our comprehensive Data Dictionary. It’s your go-to resource for detailed explanations!

Troubleshooting

If Pinterest data does not appear after connecting, confirm that:

The correct Pinterest Ads account was selected.
The Pinterest integration still shows as connected in Data > Integrations.
Your active Pinterest ads include the correct tracking parameters.

If Pinterest Pixel attribution looks incomplete, confirm that Pinterest Ads links use the correct tracking parameters.

If the connection looks correct but data is still missing, contact Triple Whale Support.

Frequently Asked Questions

Why do some metrics not seem to match up?

Different reports in Triple Whale can include different types of data.

A metric imported directly from an integrated source, such as Pinterest CPC, should generally appear in Triple Whale as it does in Pinterest. However, some dashboards include Triple Whale first-party data, which can differ from channel-reported metrics.

A formatting error in ad link tracking parameters can also prevent proper tracking.

When comparing attribution metrics between Triple Whale and Pinterest, make sure you are comparing the same attribution settings. Triple Whale’s default Pinterest Ads settings are 30-day click, 1-day view, and Time of Ad Action.

Pinterest may track conversion actions using additional ad activity. Triple Whale Pixel reporting is based on Triple Whale’s first-party tracking and attribution logic. Because these systems use different attribution methods, Pinterest-reported conversions may not match Triple Whale Pixel-attributed purchases exactly.

For a deeper explanation of metrics available in Triple Whale, see the Data Dictionary.

What are the default Pinterest attribution settings in Triple Whale?

The default Pinterest Ads settings are 30-day click, 1-day view, and Time of Ad Action.

Do Pinterest attribution setting changes update historical data?

No. Changes to Pinterest attribution settings apply to future data retrievals only. To update historical Pinterest Ads data using new settings, update the settings first and then run the appropriate backfill.

What are view-through conversions?

View-through conversions are conversions Pinterest reports after someone views a Pinterest ad without clicking. For Pinterest Ads in Triple Whale, these are controlled by the Pinterest view window.

What is the historical lookback window for imported Pinterest data?

When you initially integrate Pinterest, Pinterest’s API allows Triple Whale to import 2 years of historical data. From that point on, Triple Whale continuously stores daily Pinterest performance metrics.

How often does Pinterest data update in my Triple Whale account?

As of March 31, 2025, Pinterest API conversion data updates once per day in Triple Whale. This is based on Pinterest API data and may cause slight differences between your Pinterest Ads account and Triple Whale when viewing today.

Pinterest Integration