Overview
Pinterest Ads help businesses reach users who are actively searching for inspiration and ideas. The platform offers various ad formats, including Promoted Pins, Video Pins, and Shopping Ads, which blend seamlessly with organic content. Pinterest's unique visual discovery engine targets ads based on user interests and search behavior.
Integrating Pinterest Ads with Triple Whale provides a holistic view of ad performance and consumer behavior. This integration helps businesses track conversions, measure engagement, and refine their ad strategies to better align with user interests and trends.
Get Connected
A brief walkthrough video of connecting Pinterest to Triple Whale.
To set up your integrations, head to Settings > Integrations.
When you click Connect, you'll be redirected to Pinterest. Make sure you're already logged into Pinterest using an account that has access to the Pinterest Ads Manager account you'd like to connect with Triple Whale. Check all the boxes and click Confirm.
Once you are back in Triple Whale, a popup will prompt you to select the Pinterest Ad account/s you'd like to import to Triple Whale. Check the appropriate boxes and click Save.
UTM Setup
A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your Pinterest ads and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.
To learn more about Pixel tracking & attribution, visit: How the Triple Pixel Works
Copy the following tracking parameters and append them to the Destination URL of your active ads in Pinterest.
REQUIRED TRACKING PARAMETERS:
?tw_source=pinterest&tw_adid={adid}Each Pinterest ad has a Destination URL - a page on your website that customers are directed towards. Pinterest requires that tracking parameters be appended to the end of the Destination URL of each ad.
For example: if the Pinterest ad in question is meant to direct prospective customers to https://yoursite.com/product, then the following text should appear in the URL text field:
https://yoursite.com/product?tw_source=pinterest&tw_adid={adid}Shopping Feed Ads
When setting up tracking for Shopping Feed ads, simply input {lpurl} before the UTM tracking parameters. The final result should look like this:
{lpurl}?tw_source=pinterest&tw_adid={adid}
Data Library
Once you've connected your Pinterest Ads account, you will be able to access a rich collection of metrics and pre-built dashboards across Triple Whale. Unlock new insights and optimize your paid strategy using the Pixel Pinterest dashboard:
Looking for a specific metric? Explore the full range of Pinterest metrics, populate new dashboards, and build custom metrics from our Metrics Library:
Frequently Asked Questions
1. Why do some metrics not seem to match up?
It's important to understand the different types of data you will find in Triple Whale, and how to interpret various reports. Generally speaking, a metric imported directly from an integrated source (such as: Pinterest CPC) should appear in Triple Whale as it does in Pinterest. However, some dashboards include Triple Whale's first-party data, which can differ significantly from channel-reported metrics. Additionally, a subtle formatting error in ad link UTMs can prevent proper tracking. For a deeper dive into the various metrics available in Triple Whale, explore our Data Dictionary.
The attribution window for Pinterest that we pull in is 30/30/30 (30-day view, 30-day engagement, and 30-day click conversion window). So, when comparing attribution metrics between Triple Whale and Pinterest, please ensure that you are comparing within the same attribution window.
Additionally, Pinterest will track a conversion using many additional ad activities. From Pinterest, a conversion action is tracked from a page visit, add to cart, or checkout on your site. With Triple Whale tracking, we are only reporting a conversion from an actual purchase from your shop after an ad click (where the ad contained the correct tracking parameters).