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What is Triple Whale Labs?

Try innovative new features before they're available to everyone.

Ethan Shust avatar
Written by Ethan Shust
Updated this week

Triple Whale Labs is an opt-in program that gives you early access to features still in development. Labs is only available for paying customers.

What to Expect

  • Early access to features that push the boundaries of ecommerce analytics and AI

  • Free while in Labs — no additional cost to use Labs features during the experimental phase

  • Self-serve discovery — explore and use features at your own pace. Each labs feature will include a Labs badge.

  • Features may evolve — functionality may change or be discontinued based on what we learn

  • Feedback opportunities — our research team may reach out to gather your input

Important: Labs features are experimental. Once a feature graduates from Labs to general availability, it will be placed in a specific package tier. Being in Labs does not guarantee free access to these features forever—only while they remain in Labs.

How to Opt Out

  1. Go to Settings in your Triple Whale account

  2. Navigate to the Labs section

  3. Select Opt Out

Only admin and owner roles can opt out of Labs.

Current Labs Features:

Moby Observability

Get alerted when key metrics change unexpectedly, with automated root-cause analysis

Short Links

Create branded, trackable short URLs – complete with social preview customization, automatic attribution tracking, and QR code generation.

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