Overview
Vibe.co is a Connected TV (CTV) advertising platform that enables businesses to run targeted video advertising campaigns across streaming TV services and apps. By connecting Vibe.co to Triple Whale, you can seamlessly track and analyze your CTV campaign performance alongside all your other marketing channels in one unified dashboard.
This integration provides real-time visibility into key metrics such as impressions, video views, spend, and conversions, helping you understand the true ROI of your Connected TV advertising. With CTV data unified into your broader marketing view, you can better evaluate how these campaigns contribute to your overall marketing mix and make more informed, data-driven decisions about budget allocation and performance optimization.
Connecting Vibe.co to Triple Whale
To sync your Vibe.co campaign data with Triple Whale, follow these steps:
Step 1 – Get your Vibe.co API credentials
Log in to your Vibe.co account
Go to Settings in the main navigation
Open the API Access tab
Click Generate API key
Copy and save your API Key and Account ID somewhere safe
Step 2 – Connect Vibe.co in Triple Whale
Log in to your Triple Whale account
Navigate to Settings > Integrations
Search for "Vibe.co" in the integrations list
Click Connect on the Vibe.co integration card
In the connection modal, enter:
API Key: Paste the API key you copied from Vibe.co
Account ID: Paste your Vibe.co Account ID
Attribution Window: Select how many days after seeing an ad we should count a sale (1 day, 7 days, 14 days, or 30 days)
Click Save
Important Notes:
At least one campaign must exist in your Vibe.co account to complete the connection. Accounts without any campaigns cannot be connected.
Your attribution window selection determines how conversions are credited to your CTV campaigns. Choose the window that best aligns with your customer journey and business goals.
The integration will backfill data up to 180 days from the connection date based on your selected attribution window.
Once connected, Triple Whale will begin pulling reporting data from the Vibe.co API. Data typically begins appearing in your dashboard within a few minutes.
Understanding Attribution Windows
The attribution window you select determines how long after viewing your CTV ad a customer's purchase can be credited to that ad impression. This is a crucial setting that affects how your Vibe.co campaign performance is measured.
Available Attribution Windows
1 day: Most conservative approach - only counts conversions that happen within 24 hours of ad exposure
7 days: Counts conversions within one week of ad exposure
14 days: Counts conversions within two weeks of ad exposure
30 days: Most generous approach - counts conversions within a month of ad exposure
Choosing the Right Window
Consider your typical customer journey when selecting an attribution window:
Shorter windows (1-7 days): Best for impulse purchases, flash sales, or products with shorter consideration periods
Longer windows (14-30 days): Better for higher-ticket items, complex purchases, or products that require more research
Changing Your Attribution Window
You can update your attribution window at any time from your Vibe.co integration settings. Please note:
Changes will trigger a one-year backfill, recalculating attribution data for the prior 12 months using the new window
Data older than one year will remain unchanged
The backfill may take some time to complete, during which data may temporarily fluctuate
Example: If you change from a 30-day to a 1-day attribution window on January 15th, attribution data from January 15th back to January 15th of the previous year will be recalculated using the 1-day window. Data older than one year will continue to reflect the 30-day window.
Vibe.co Metrics in Triple Whale
After connecting Vibe.co, you'll see the following metrics in your Triple Whale Summary page:
Spend
Total amount spent on Vibe.co CTV campaigns during the selected time period. This represents your advertising investment across all active Vibe.co campaigns.
ROAS (Return on Ad Spend)
Return on ad spend, calculated by dividing total revenue generated by total spend (Revenue ÷ Spend). This metric shows how much revenue you're earning for every dollar spent on Vibe.co advertising. A ROAS of 2.52 means you're generating $2.52 in revenue for every $1.00 spent.
Impressions
Total number of impressions your Vibe.co ads received. An impression is counted each time your CTV ad is displayed on a viewer's screen.
Vibe.co Conversions
Number of conversions that followed a verified visit from a Vibe.co campaign. These are purchases or other conversion events that can be attributed to users who interacted with your CTV advertising.
Conversion Rate
Percentage of verified visits that resulted in a conversion, calculated by dividing total conversions by total visits (Conversions ÷ Visits × 100). This shows how effectively your CTV campaigns are driving purchase behavior.
Conversion Value
Total conversion value generated from Vibe.co campaigns. This represents the total dollar amount of all orders attributed to your CTV advertising efforts.
AOV (Average Order Value)
Average order value from Vibe.co-attributed conversions, calculated by dividing total order value by total conversions (Total Order Value ÷ Total Conversions). This shows the average amount customers spend when they purchase after engaging with your CTV ads.
CPA (Cost Per Acquisition)
Cost per acquisition, calculated by dividing total spend by total conversions (Total Spend ÷ Total Conversions). This metric shows how much you're spending on average to acquire each customer through Vibe.co advertising.
CPV (Cost Per Visit)
Cost per visit, calculated by dividing total spend by total visits (Total Spend ÷ Total Visits). This shows how much you're paying for each visitor who comes to your site after seeing your CTV ads.
Visits
Number of visits that followed a verified impression or click from a Vibe.co campaign. These are website sessions that can be attributed to users who saw or engaged with your CTV advertising.
Video Views
Total number of video views your Vibe.co video ads received. This represents the complete or partial views of your CTV advertising creative.
Timezone Configuration Note
Vibe's API supports a specific list of timezone identifiers. If your account's timezone is not on Vibe's supported list, our integration will automatically map it to the closest supported timezone to ensure continuous data flow. This may result in minor timestamp variations in your data.
Supported timezones include: UTC, Europe/Amsterdam, America/Los_Angeles, America/Phoenix, Europe/Berlin, America/Denver, Asia/Seoul, Europe/Helsinki, America/New_York, Europe/Istanbul, Europe/Stockholm, Europe/London, Asia/Shanghai, and Asia/Tel_Aviv.
If you encounter a timezone validation error during connection, please contact support for assistance with timezone mapping.
FAQs
Q: How far back does the Vibe.co integration sync data?
The integration will backfill data up to 180 days from the connection date. Data is calculated using the attribution window you selected during setup.
Q. How often does data refresh?
Vibe.co data syncs with Triple Whale every few hours to ensure your dashboard reflects the most current campaign performance.
Q. Can I change my attribution window after setup?
Yes, you can change your attribution window at any time in your Vibe.co integration settings. However, the new attribution window will only apply to future data from the date of the change. Historical data will remain calculated with your original attribution window setting.
Q. What attribution window should I choose?
This depends on your customer journey and product type. If you're unsure, we recommend starting with a 7-day or 14-day window as a balanced approach. You can always adjust this later based on your campaign performance and customer behavior patterns.
Q. Can I connect multiple Vibe.co accounts?
Currently, you can connect one Vibe.co account per Triple Whale shop. If you need to track multiple accounts, please contact support.
Q. Why isn't my Vibe.co data appearing?
Ensure you have at least one active campaign in your Vibe.co account. If data still isn't appearing after 24 hours, please verify your API credentials and reconnect the integration.