Vibe.co is a Connected TV (CTV) advertising platform that helps businesses run targeted video campaigns across streaming TV services and apps.

Connecting Vibe.co to Triple Whale brings your CTV campaign data into the same reporting environment as your other marketing channels. You can monitor Vibe.co-reported spend and performance, compare CTV with the rest of your marketing mix, and view Vibe.co attribution through Triple Whale’s Clicks & Deterministic Views model.

The integration provides two ways to review Vibe.co performance:

These views use different data. Summary page metrics come from Vibe.co’s reporting, while Clicks & Deterministic Views shows Vibe.co’s attributed contribution within Triple Whale.

To receive C&DV attribution data, enable Vibe immediately after connecting the native integration. Clicks & Deterministic Views attribution data is not backfilled.

To connect Vibe.co to Triple Whale, you need:

Connecting the native Vibe.co integration imports Vibe.co reporting data into Triple Whale, but it does not automatically enable Vibe.co attribution.

To enable attribution:

Once enabled, you can review Vibe.co attribution on the Attribution page.

Clicks & Deterministic Views attribution data is not backfilled. Enable Vibe as soon as you connect the integration to prevent gaps in your attribution reporting.

Learn more in Triple Whale’s Clicks & Deterministic Views attribution model.

The native integration and Clicks & Deterministic Views provide two separate views of Vibe.co performance.​

The native integration imports campaign data reported by Vibe.co. You can use this data to review delivery, spend, conversions, and efficiency alongside your other marketing channels.

When you enable Vibe in Clicks & Deterministic Views, you can review Vibe.co’s attributed contribution on the Attribution page.

Vibe.co is a view-through-enabled channel in the Clicks & Deterministic Views model. This allows eligible Vibe.co ad-view data to be included in Triple Whale attribution.

The attribution results shown by Clicks & Deterministic Views may differ from the metrics reported by Vibe.co. Each view uses its own measurement method and should be evaluated as a separate dataset.

The attribution window you select when connecting Vibe.co determines how long after an ad view a sale can be counted in the integration’s reporting.

Available attribution windows include:

Consider the typical length of your customer journey when selecting a window. A shorter window may be more appropriate for products with brief consideration periods. A longer window may be more appropriate for higher-priced products or purchases that require more research.

After connecting Vibe.co, you can view the following Vibe.co-reported metrics on the Triple Whale Summary page:

These are Vibe.co-reported metrics. They are separate from the attribution results shown through Triple Whale’s Clicks & Deterministic Views model.
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When you first connect Vibe.co, the native integration can backfill up to 180 days of Vibe.co reporting data.

This native reporting backfill does not apply to Clicks & Deterministic Views attribution. C&DV attribution data begins after Vibe is enabled and is not backfilled.

Vibe.co reporting data refreshes in Triple Whale every few hours.

Vibe.co’s API supports a defined list of timezone identifiers. If your business uses a timezone that Vibe.co does not support, the integration may map it to the closest supported timezone so data can continue syncing.

This may result in minor timestamp differences between Vibe.co and Triple Whale.

Supported timezones include:

If you receive a timezone validation error while connecting Vibe.co, contact the Triple Whale support team for help with timezone mapping.

The Summary page displays reporting data imported through the native Vibe.co integration. To view Vibe.co attribution, you must also enable Vibe under Settings > Clicks & Deterministic Views.

C&DV attribution data is not backfilled. If you recently enabled Vibe, attribution data will only be available from the point when it was enabled.

This is typically expected behavior.

Vibe.co ads run through connected TV services and streaming apps. Triple Pixel is not installed inside the TV service or app where someone views the ad, so it is not expected to record the CTV ad impression directly.

The native Vibe.co integration imports Vibe.co-reported campaign data into Triple Whale. When Vibe is enabled in Clicks & Deterministic Views, Triple Whale can also use eligible ad-view data supplied through the integration for view-through attribution.

As a result, you may see Vibe.co reporting and C&DV attribution even when Triple Pixel does not show activity directly under Attribution > Vibe.co. This does not necessarily mean the integration is not tracking.

Confirm that:

No. Triple Pixel is not installed through the connected TV service or streaming app where the ad is shown.

Vibe.co supplies eligible ad-view data through the integration. Triple Whale uses that data for Vibe.co view-through attribution when Vibe is enabled in Clicks & Deterministic Views.

Triple Pixel may record activity when a customer later visits your website, but it is not expected to fire when the CTV ad itself is displayed.

The native integration imports Vibe.co-reported campaign metrics. Enabling Vibe in Clicks & Deterministic Views allows you to see Vibe.co within Triple Whale’s view-through attribution model.

Connecting the native integration does not automatically enable this attribution view.

No. C&DV attribution data is not backfilled.

Enable Vibe under Settings > Clicks & Deterministic Views as soon as you connect the native integration.

The native integration can backfill up to 180 days of Vibe.co reporting data from the connection date.

This does not include C&DV attribution data.

Vibe.co reporting data refreshes in Triple Whale every few hours.

Confirm that:

Verify that your API key and Advertiser ID are correct, and confirm that your Vibe.co account contains at least one campaign. Data may take time to populate after the initial connection.

If you are looking for attribution data, confirm that Vibe is enabled under Settings > Clicks & Deterministic Views and that you are reviewing a date range after it was enabled.

If you are looking for attribution data, confirm that Vibe is enabled under Settings > Clicks & Deterministic Views and that you are reviewing a date range after it was enabled.