Overview
MNTN (formerly SteelHouse) is a performance TV advertising platform that allows businesses to create, manage, and optimize connected TV (CTV) ad campaigns. It leverages audience targeting, real-time bidding, and advanced analytics to deliver engaging ads to viewers on streaming platforms. MNTN’s platform provides a straightforward interface for designing campaigns, as well as robust reporting tools to track performance and ROI.
Integrating MNTN Ads with Triple Whale enables businesses to gain a holistic view of their CTV ad performance in conjunction with other marketing efforts. This integration allows for seamless tracking of viewership data, ad effectiveness, and audience engagement, facilitating data-driven decision-making and optimizing overall ad strategy to maximize reach and impact.
Get Connected
To set up your integrations, head to Settings > Integrations. Locate MNTN and click Connect.
You will be prompted for your MNTN account's unique API Key. To retrieve this in MNTN, head to the API page and copy the Reporting API Key. Return to Triple Whale, and paste the key into the text field.
Finally, flip the switch to activate the flow of data from MNTN to Triple Whale.
Data Library
Once you are connected, MNTN data will start to import into your Triple Whale Dashboard. Head over to the Summary dashboard to track your most important metrics. You should see this section:
Frequently Asked Questions
1. Why do some metrics not seem to match up?
It's important to understand the different types of data you will find in Triple Whale, and how to interpret various dashboards. Generally speaking, a metric imported directly from an integrated source (such as: MNTN Conversions) should appear in Triple Whale as it does in MNTN. However, some dashboards include Triple Whale's first-party data, which can differ significantly from channel-reported metrics. For a deeper dive into the various metrics available in Triple Whale, explore our Data Dictionary.