Sync Segments to Pinterest

Sync your Triple Whale Customer Segments directly to Pinterest as Customer List audiences. Once synced, you can use these audiences for ad targeting, exclusions, or as seed audiences for Pinterest Actalike audiences—all powered by Triple Pixel data that captures up to 40% more users than standard tracking.

After you've created and saved a segment, you can sync it to your connected Pinterest ad account. Triple Whale creates a new Customer List audience in Pinterest and keeps it updated as customers enter or exit your segment.

Once a sync is created, it appears in the Active Syncs section at the top of the Syncs modal.

Sync Now — Click the Sync Now button to manually push the latest segment data to Pinterest immediately.

Pause a Sync — Toggle the Active switch off to stop updates; your Pinterest audience will remain but become static.

Resume a Sync — Toggle the Active switch back on to restart automatic updates.

Triple Pixel captures events that Pinterest's native tracking misses. Syncing these segments means your Pinterest audiences include customers that would otherwise be invisible to the platform.

Use your Triple Whale segments as seed audiences for Pinterest Actalikes. Because your seed data is more complete, the resulting audiences perform better.

Exclude recent purchasers, high-value customers, or any custom segment from prospecting campaigns—without relying solely on Pinterest's limited attribution window.

Sync a "Purchased in last 14 days" segment and use it as an exclusion in your prospecting campaigns to avoid wasted ad spend.

Sync your cart abandoner segment for retargeting campaigns with reminder ads or discount offers.

Sync a segment of your highest-value repeat customers. Use it as a seed audience in Pinterest to find similar high-potential shoppers.

Sync a "Lapsed 90+ days" segment and run win-back campaigns with personalized offers.