Sync your Triple Whale Customer Segments directly to Microsoft Advertising (formerly Bing Ads) as Customer Match audiences. Once synced, you can use these audiences for ad targeting, exclusions, or as seed audiences for Similar Audiences—all powered by Triple Pixel data that captures up to 40% more users than standard tracking.
How It Works
After you've created and saved a segment, you can sync it to your connected Microsoft Advertising account. Triple Whale creates a new Customer Match audience in Microsoft and keeps it updated as customers enter or exit your segment.
To Sync a Segment to Microsoft Ads
Reauthentication required: You will be prompted to reauthenticate your Microsoft Advertising connection to access this feature.
Go to your Segments list
Find the segment you want to sync
Click the three-dot menu (⋮) on the right side
Select Manage Syncs
In the Syncs modal under Create new sync, select:
Provider: Choose Microsoft Ads
Microsoft Account: Select your connected ad account
Click Submit
Note: You cannot sync a segment until it finishes building. Wait for the segment to fully process before setting up syncs.
Managing Your Sync
Once a sync is created, it appears in the Active Syncs section at the top of the Syncs modal.
Sync Now — Click the Sync Now button to manually push the latest segment data to Microsoft immediately.
Pause a Sync — Toggle the Active switch off to stop updates; your Microsoft audience will remain but become static.
Resume a Sync — Toggle the Active switch back on to restart automatic updates.
Mass Actions — Sync Multiple Segments at Once
You can sync multiple segments to Microsoft Advertising in a single operation using mass actions.
To Sync Multiple Segments
Go to your Segments list
Select the checkboxes next to the segments you want to sync
A floating action bar appears at the bottom—click Sync to platform
Select Microsoft Ads as the provider
Choose your Microsoft Advertising account
Click Submit to sync all selected segments
Note: Segments that haven't finished building or don't meet minimum size requirements will be flagged as ineligible and won't be synced.
Why Sync to Microsoft Ads?
More accurate audiences
Triple Pixel captures events that Microsoft's native tracking misses. Syncing these segments means your Microsoft audiences include customers that would otherwise be invisible to the platform.
Better similar audiences
Use your Triple Whale segments as seed audiences for Microsoft's audience expansion. Because your seed data is more complete, the resulting audiences perform better.
Smarter exclusions
Exclude recent purchasers, high-value customers, or any custom segment from prospecting campaigns—without relying solely on Microsoft's limited attribution window.
Common Use Cases
Exclude recent buyers
Sync a "Purchased in last 14 days" segment and use it as an exclusion in your prospecting campaigns to avoid wasted ad spend.
Target cart abandoners
Sync your cart abandoner segment for retargeting campaigns with reminder ads or discount offers.
Build better audiences
Sync a segment of your highest-value repeat customers. Use it as a seed audience in Microsoft Ads to find similar high-potential shoppers.
Re-engage lapsed customers
Sync a "Lapsed 90+ days" segment and run win-back campaigns with personalized offers.
Requirements
Active Microsoft Advertising integration in Triple Whale
Reauthentication required: You will need to reauthenticate your Microsoft connection to access this feature.
Segment must be fully built before syncing