Short answer
Yes. Keep your Triple Whale UTMs and connect the integration. They do two different jobs, so you need both.
Context
UTMs help Triple Whale attribute orders and sessions to your OpenAI Ads traffic in the pixel and customer journey.
The native integration is a direct API connection that pulls your actual ad performance (spend, impressions, clicks, and more) without any manual tagging or exports.
Using both gives you accurate attribution from UTMs and complete spend and delivery metrics from the integration.
See also