Overview
Integrating AppLovin with Triple Whale empowers businesses to optimize their mobile advertising efforts by providing unified insights across platforms. AppLovin is known for driving engagement and monetization through personalized ads across mobile apps, offering advanced targeting options and real-time analytics.
By combining AppLovin data with Triple Whale’s comprehensive performance tracking, you gain a clear understanding of customer journeys, enabling better attribution, smarter budget allocation, and refined strategies for mobile ad success.
Get Connected
To get started, head to Settings > Integrations. Locate AppLovin and click Connect.
You will be prompted to enter your API key.
To retrieve this:
Open your AppLovin Ads Manager.
Log in with your Admin Account.
Open the Keys section.
Copy the Report Key.
Return to Triple Whale and paste it into the API Key field.
Click Save.
Data Library
Once you are connected, AppLovin data will begin to import into your Triple Whale dashboard. Head over to the Summary dashboard to track your most important metrics.
The AppLovin section includes spend, impressions, clicks, CTR, click conversion rate, conversions, CPA, CPM, conversion value, ROAS, and AOV.
AppLovin metrics on the Summary dashboard. This screenshot uses fictional demo data.
Timezone Adjusted to Business
All AppLovin data imported into Triple Whale is adjusted to match your business’s timezone.
View AppLovin CTV separately
You can view AppLovin connected TV (CTV) campaigns as a separate channel, rather than combining their results with your other AppLovin campaigns.
The separate view lets you:
See CTV spend and performance on their own.
Compare AppLovin CTV with your other AppLovin campaigns side by side.
Use each channel’s results to guide budget decisions.
Turn on the AppLovin CTV breakdown
Go to Acquisition > Attribution.
Open the ⋮ menu in the top-right corner.
Select the Split AppLovin CTV checkbox.
Select Split AppLovin CTV from the top-right menu.
AppLovin and AppLovin CTV now appear as separate rows, so you can compare their spend and performance. The example below shows a Clicks & Views Enabled badge on each row.
Separate AppLovin and AppLovin CTV rows, each displaying a Clicks & Views Enabled badge.
Review AppLovin CTV on Summary
AppLovin CTV metrics on the Summary dashboard. This screenshot uses fictional demo data.
Return to the combined view
Go to Acquisition > Attribution.
Open the ⋮ menu in the top-right corner.
Clear the Split AppLovin CTV checkbox.
AppLovin CTV results appear together with your other AppLovin results in the Attribution table again.
UTM Configuration
After you've integrated AppLovin, you'll need to make sure the correct UTMs are being applied.
Select TripleWhale from the dropdown under Measurement Partner Parameters. This automatically appends the necessary UTMs to the URL.
Our recommended UTM tracking parameters accept either or all:
utm_source=
applovinutm_source=axon
tw_source=axon
The full recommended UTM parameters listed here:
?utm_source=axon&utm_medium=paid&utm_campaign={CAMPAIGN_NAME}&utm_content={CREATIVE_SET}&tw_source=axon&tw_campaign={CAMPAIGN_ID}&tw_adsetid={CREATIVE_SET_ID}&tw_adid={AD_ID}
