Overview
Benchmarks cover the six metrics most marketers use to gauge performance. For each metric you see your value, the median for your peer group, and a rank badge (Top 25%, Average, or Bottom 25%). This page lists the metrics, the direction that counts as strong, and the data source behind each one. It does not cover how peer groups are built or how ranks are calculated; see the related articles for that.
Benchmark metrics
Metric | What it tells you | Direction | Data source |
Blended Return on Ad Spend (ROAS) | Total return on ad spend across all channels | Higher is better | Attributed order data (Pixel) |
Blended Cost Per Acquisition (CPA) | Blended cost to acquire a customer | Lower is better | Attributed order data (Pixel) |
CPM (cost per 1,000 impressions) | How expensive your reach is | Lower is better | Connected ad accounts |
Average Click-Through Rate (CTR) | Average click-through rate on your ads | Higher is better | Connected ad accounts |
New Customer % | Share of orders coming from first-time customers | Higher is better | Attributed order data (Pixel) |
Average Order Value (AOV) | Average order value | Higher is better | Attributed order data (Pixel) |
Rank badges
🟢 Top 25%: you are outperforming most brands like you.
⚪ Average: you are in the middle of the pack.
🔴 Bottom 25%: there is clear room to improve.
Related questions
How do I enable Benchmarks?
How are peer groups determined?
What should I do if my benchmark is missing?
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