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Can other brands see my data?

Whether any other brand can view your store's individual metrics through Benchmarks.

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Written by Kassandra Villa Arroyo

Short answer

No. All comparisons are anonymized and aggregated, so no brand, including you, can identify another brand's individual metrics.

Context

Benchmarks are built to be useful without exposing any single brand's data:

  • Peers are anonymized at the data layer, referenced only by irreversible hashed identifiers, and peer brand identities are never sent to your browser.

  • Only aggregated statistics (medians and percentile ranges across the whole peer group) leave the system. No individual store's metric value is exposed.

  • A benchmark is returned only once your peer group meets a minimum size (at least 5 similar brands), so no individual brand's data can be inferred.

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