Overview
Triple Whale connects to Walmart Connect, Walmart's advertising platform, so you can track Sponsored Search and Display performance in one place. This guide walks you through granting Triple Whale access in Walmart Connect Ad Center and then entering your Advertiser IDs in Triple Whale. Once connected, your Walmart Connect data appears on your Summary page next to your other channels.
Before you begin
An active Walmart Connect advertising account.
⚠️ This integration does not use OAuth. You grant Triple Whale access directly inside Walmart Connect Ad Center before you enter anything in Triple Whale.
Steps
Grant Triple Whale access in Walmart Connect Ad Center
Log in to your Walmart Connect Ad Center.
Go to Admin → Partner Access → Add API Partner.
Search for Triple Whale and add it as an API partner.
Grant the required permissions, then click Save.
Connect in Triple Whale
In Triple Whale, go to Data → Integrations.
Find Walmart Connect Ads, then click Connect.
Enter your Walmart Advertiser identifier (ID) in the field. If you have more than one, press Enter after each ID.
Click Save.
📝 You can find your Advertiser ID in the Walmart Advertising Platform dashboard under Account Settings → Profile.
Verify / Expected result
After you save, Walmart Connect spend and performance metrics appear on your Triple Whale Summary page for the selected date range. For what each metric means, see Walmart Ads metrics in Triple Whale.
Variants
To track several advertiser accounts, enter each Walmart Advertiser ID in the same field and press Enter after each one. Triple Whale detects whether each ID is a Sponsored Search or Display account.
Related questions
How do I connect Walmart Connect Ads to Triple Whale?
Do I need a Walmart Connect account to use this integration?
Where do I find my Walmart Advertiser ID?
Can I connect more than one Walmart Advertiser ID?
Why isn't my Walmart Ads data showing in Triple Whale?
What Walmart Ads metrics does Triple Whale show?