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Will I lose Social Proof by updating Meta UTMs?
Will I lose Social Proof by updating Meta UTMs?

Here is a simple way to update your UTM tracking parameters while maintaining social proof

Chaim Davies avatar
Written by Chaim Davies
Updated over a week ago

When you update the UTMs you will reset your learnings — but that doesn't mean you need to lose all your social proof!

Here is a quick and easy way to update UTMs while maintaining all that social proof on your FB Ads.

NOTE: If you receive an error that the Post ID cannot be used, please try the following troubleshooting methods:

Method 1:

  • Step 1: Click “Edit” on the ad you’d like to extract the Post ID from.

  • Step 2: Click the “Share” dropdown from the upper right-hand corner.

  • Step 3: Under “See Post”, click Facebook Post with Comments.

  • Step 4: Click on the time stamp (i.e. April 11, 2022).

  • Step 5: Copy the post ID from the web URL.

Method 2:

  • Step 1: In business manager, click the icon in the upper left-hand corner.

  • Step 2: Scroll down until you find “Page Posts”, then select that option.

  • Step 3: Select “Ad Posts” from the left-hand panel.

  • Step 4: Search and find your ad, then copy the numbers in the corresponding “ID” column.

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