Overview
Creative Analysis Dashboard is a powerful creative analysis tool designed to increase the performance of your ads by turning raw data into actionable insights.
Trust Your Data: Use the power of first-party data to see exactly how your creatives are performing in real-time, giving you a source of truth you can rely on.
Comprehensive Analysis: Compare performance across tens of metrics to find the hidden drivers of success.
Flexible Granularity: Drill down to the individual creative level for microscopic detail, or aggregate ads by common naming conventions, types, or IDs to spot broader trends.
Holistic Strategy: Unlock your multi-channel strategy by tracking performance seamlessly across Facebook, Google Ads, TikTok, and Twitter.
Ads Comparison Area
The Ads Comparison Area is your visual command center. It allows you to visualize multiple metrics simultaneously, helping you understand creative trends over time and spot correlations that simple tables might miss.
Versatile Viewing Options: Switch between Card, Bar, and Line views! Whether you prefer visual thumbnails, comparative bars, or trend lines, you can visualize the data in the way that makes the most sense to your brain.
Compare Metrics: You can compare multiple metrics at once. This is crucial for understanding relationships - for example, seeing how a spike in Spend impacts ROAS and CTR simultaneously.
Compare Creatives: Select specific creatives to view their performance trends side-by-side, making it easy to declare a winner in A/B tests.
Detailed Insights: Click on any creative to instantly view its full details, platform preview, and performance breakdown.
To customize the graph, simply use the dropdown menus to select the specific metrics you wish to analyze.
Card View
Bar View
Line View
Table Deep Analysis
The Table Deep Analysis area provides a comprehensive interface for heavy-duty data crunching. It allows you to view large datasets with many rows of performance metrics, making it easy to audit your entire account at a glance. You can organize your creative data and save your configurations for quick access.
Presets
Presets are a productivity game-changer. They allow you to save your entire page configuration so you can return to specific analysis views instantly. A Preset saves your current:
Filters
Selected metrics (Columns)
"Group By" settings
Selected items - On the comparison area
Why this matters: You can start from the default "All ads" preset and customize it to fit your specific workflow. Save your own Presets to quickly switch between different analysis contexts - for example, switch from a "High Spend Scale" view to a "New Creative Testing" view in a single click without rebuilding your filters every time.
Filters
All filters are accessible in a unified list within the Filters UI. You can add and customize filters with a single click to isolate specific campaigns, ad sets, or performance criteria. This streamlined approach keeps your workflow fast and focused.
Ad View Modal
Clicking on any creative opens the Ad View Modal, which provides deep, singular insights into that specific asset.
Platform Preview: See the ad exactly as your customers do. Preview the creative as it appears on the platform (e.g., Meta).
Performance Data: View detailed performance breakdowns for that specific ad to understand its contribution to your bottom line.
Moby Integration: Chat directly with Moby within the modal to analyze the creative strategy or generate ideas for improved versions.
Magic Regeneration: If you have the Moby Pro package, Moby can even regenerate this ad for you! Instantly create new iterations of your best performers without leaving the dashboard.
Segments tab
Segments empower you to elevate your analysis from individual ads to strategic clusters. Instead of getting lost in thousands of individual creatives, you can organize your ads into meaningful groups - such as product categories, audiences, or seasonal offers - and compare their aggregate performance side-by-side.
Strategic Organization
Segments are not just static lists; they are dynamic clusters defined by your own rules.
Rule-Based Creation: Using the "Create Segment" interface, you can define a Segment using logic such as "Campaign Name contains 'Smoothwear'." As new ads are launched that match these criteria, they are automatically added to the correct Segment.
Custom Labels: Give each Segment a unique Title and Description to keep your team aligned on exactly what is being analyzed.
Macro-Level Comparison
Once your Segments are defined, the Table view transforms into a high-level command center.
Head-to-Head Analysis: Compare the performance of entire strategies against one another. For example, instantly see if your "ASC" (Advantage+ Shopping Campaigns) Segment is driving a higher ROAS than your "Instagram" specific Segment.
Aggregate Metrics: View summed and averaged data for the entire group, including Spend, Purchases, Impressions, and blended CPA, giving you the "big picture" instantly.
Drill-Down Capabilities
Segments offer the best of both worlds: high-level strategy and granular detail.
Deep Dives: While comparing Segments gives you the trend, you can "dig deep" into any specific Segment to see exactly which individual ads are driving that performance.
Segments & Presets
Just like the standard Table Deep Analysis, your Segments views are fully compatible with Presets.
Save Your View: specific sets of Segemtns to compare? Save the configuration as a Preset (e.g., "Product Category Comparison").
Fast Switching: Switch between comparing "Creative Concepts" and "Platform Performance" in a single click, without having to rebuild your groups every time.
Summary
Mastering the Creative Cockpit allows you to move beyond guesswork. By leveraging real-time data, flexible visualizations, and deep creative insights, you can consistently identify winning assets and scale your advertising efforts with confidence. Whether you are conducting a high-level trend analysis or pixel-perfect optimization with Moby, every feature is built to help you make smarter, faster decisions.
Frequently Asked Questions
1. Can I compare performance across different ad platforms? Creative Cockpit supports data from Facebook, Google Ads, TikTok, and Twitter. However, analysis is done platform-by-platform to ensure accuracy. You can easily switch between platforms to view their specific performance data, but they are not aggregated into a single unified view.
2. How do Presets help my workflow? Presets save you time by storing your exact page configuration (filters, columns, grouping). Instead of rebuilding your view every time you log in, you can switch between "High Spend Analysis" and "Creative Testing" views with a single click.
3. Does Moby require a specific subscription? Basic Moby integration for chat and strategy analysis is available within the Ad View Modal. The automated ad regeneration feature ("Magic Regeneration") is exclusive to the Moby Pro package.
4. Can I group ads by their content type? Grouping by creative styles (e.g., "Lifestyle" or "UGC") is not yet supported. Currently, you can group ads by Ad Name, Image ID, Video ID, and Copy to analyze their aggregate performance.
Segments FAQ
5. How do Segments differ from standard Filters? While filters exclude data to show you one specific thing (e.g., "Show me only Smoothwear ads"), segments allow you to compare multiple segments side-by-side. Instead of hiding data, segments aggregate it into distinct rows (e.g., "Smoothwear" vs. "Neckline" vs. "Bestsellers"), allowing you to benchmark different product lines or strategies against each other in a single view.
6. Do I need to manually update segments when I launch new ads? No, segments are fully dynamic. Because they are built on logic rules (e.g., Campaign Name contains "Black Friday"), any new ad you launch that matches those criteria will automatically be sorted into the correct segments. This ensures your performance data is always up-to-date without manual maintenance.