The Affluencer Hub provides a great way to track Influencers and Affiliates (hence, Affluencers).

Track ROI for Every Influencer & Affiliate

Combine the power of triple de-duplication to get the most accurate results. We take sales from three different sources, so you don't have to calculate the true ROI manually:

Do you use a 3rd party tool to manage your influencer and affiliate links like Grin or Pepperjam? Skip to this section.

Foster Relationships & Centralize All Your Affluencer Data

From creating profiles for every influencer and affiliate to measuring their ROAS and collecting the content they produce - the Affluencer Hub connects every touchpoint, deal, and post to your affluencer roster.

Track & Manage All Your Affluencer Expenses

Assign one-off or recurring expenses to every influencer and affiliate to track overall affluencer costs and measure their ROAS.

Affluencers (Affiliates + Influencers) are created in three ways:

Create profiles for affluencers that work with you by specifying:

Discount codes

Assign an existing code to the affluencer or create a new one without leaving Triple Whale. If you haven't reconnected Shopify to grant our platform the necessary permission, you will see a prompt for that when you save the form.

When setting up these codes, you can choose between a $ amount or % amount when creating an affluencer discount code directly within Triple Whale!

Each newly created discount code can be assigned to only one affluencer. Otherwise, we wouldn't know which affluencer should get credit if a buyer uses the code.

Any order that uses this discount code will automatically be attributed back to the Affluencer.

Expenses

You can add both one-time expenses and recurring ones. One-time expense in currency is assigned to date, while the recurring expense, specified as % of the sale, will get the date of the attributed sale.

Switch between Table and Card View and plot data on the Charts!

Table View

Table View helps to compare metrics across multiple affluencers quickly. Sort the data by Affluencer Spend, ROAS, and other Purchase-related metrics. Get a glance at uploaded content and even copy a unique Tracking URL to send to the affluencer!

Hover your mouse over the Affluencer's name to see the edit button.

Card View

Use the Card View if you work with a limited number of affluencers and are generally a more visual person. Card View provides you with all the same data as the Table View but in a more visual way.

Chart

Click the Chevron button at the top of the screen to reveal the Chart.

The CSV Upload option should be used if you're using a third party affiliate or influencer tool and want to change the way traffic from these platforms are displayed within the Triple Pixel table.

For example, if you're using Pepperjam, your referral links may include something such as ?utm_source=pepperjam&utm_campaign=1234567

the utm_source denotes the traffic is from a Pepperjam influencer/affiliate and the utm_campaign denotes the influencer/affiliate iD that sent the traffic.

However, you may want all of this traffic to be nested underneath "Affluencer" in the table and you may want to transform your influencer/affiliate iD into a real name (1234567 = "Logan Paul")

Using the CSV Upload option, you can achieve this while ensuring Triple Whale is displaying your Influencer/Affiliate traffic in a way that is best understood by your team without having to change the links that your 3rd party tool has already provided you.

For more information on how to use this feature properly, please reach out to your CSM or chat in directly with our team.

You need a Triple Pixel to use the Affluencer Hub.

Step 1: If you haven't created an Affluencer for which you want to provide multiple links, click "Create Affluencer" at the top of the page.

Step 2: Scroll down to the "Links" section and click the "+" icon to create new links for your affluencer

Scroll down to the bottom of the pop-up and click Save.

Step 3: Find your Affluencer in the table or use the search bar at the top of the page to quickly filter for them

Now you have a link that looks something like this:

If you don't want to use the Affluencer Hub creation tool, you can use standard UTMs (tracking parameters) to identify and aggregate your affluencer tracking. Here's how:

The Triple Pixel uses specific utms to organize your traffic.

If our pixel tracks a link that includes utm_medium=influencer or utm_medium=influencer we automatically categorize it as "Affluencer".

Using the utm_campaign parameter and value, we automatically create an Affluencer on your behalf.

For example, a link that looks like this

Will be displayed in the Affluencer Hub as "Logan-Paul"

If you want to create multiple links for the same Affluencer using standard utms, simply change the "utm_source" and/or "utm_term" value while keeping the utm_medium and utm_campaign values the exact same.

Logan Paul Link 1:

Logan Paul Link 2:

Because utm_campaign=logan-paul did not change, traffic to this link will always be associated with Logan Paul, but the pixel will differentiate this traffic based on the two different utm_sources (youtube and instagram).

Here's an example of how the nesting will look within the Pixel table.

Questions? Reach out to our Customer Success team to learn more about how the Affluencer Hub can help you scale to the moon! 🚀