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Taboola Integration

Maximize your Taboola impact with our seamless Triple Whale integration

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Written by Triple Whale
Updated yesterday

Overview

Integrating Taboola with Triple Whale offers unparalleled insights into your native advertising campaigns, enabling you to optimize performance and maximize ROI. Taboola’s platform excels at driving traffic and engagement through personalized content recommendations across premium publisher sites.

By combining Taboola’s data with Triple Whale’s comprehensive analytics, you gain a unified view of your marketing efforts, allowing for more informed decision-making and strategic adjustments. This integration helps you track customer journeys, attribute conversions accurately, and refine your ad spend to enhance the effectiveness of your overall marketing strategy.

Get Connected

To set up your integrations, head to Settings > Integrations.

When you click Connect, you'll be redirected to Taboola and back to Triple Whale. Flip the switch to activate the flow of data from Taboola to Triple Whale.

UTM Setup

A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your Ads Manager accounts and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.

To learn more about Pixel tracking & attribution, visit: How the Triple Pixel Works

REQUIRED TRACKING PARAMETERS:

tw_source=taboola&tw_campaign={campaign_id}&tw_adid={campaign_item_id}

To add these UTMs in Taboola, head to Campaigns. Click the edit symbol next to the campaign set you'd like to track. In the Tracking section, paste the UTMs into the Tracking Code text field as seen in the screenshot below. Click Save.

Data Library

Once you've connected your Recharge account, you will be able to access a rich collection of metrics on the Summary page.

Unlock new insights and optimize your paid strategy using the Pixel attribution report:

Looking for a specific metric? Explore the full range of metrics, populate new reports, and build custom metrics from our Metrics Library:


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