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Customer Retention

Learn how to analyze customer segments, cohorts, LTV, retention performance, product behavior, and add-ons like Sonar Send and Retention Add-On.

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Cohort Analysis

Track how groups of customers perform over time so you can understand repeat behavior and retention trends.


Customer CohortsTracking the LTV within cohorts of your marketing channels is vital for making informed ad spend decisions for your company.

Email & SMS Attribution (Beta)

Measure how email and SMS influence customer revenue and retention. Available in Beta for eligible accounts.


Email & SMS Attribution Table