Overview
Integrating Loop Subscriptions with Triple Whale enables businesses to gain valuable insights into their subscription-based revenue and customer engagement. Loop is a Shopify subscriptions app focused on customer retention through gamification, offering tools like free gifts, dynamic discounts, store credits, and loyalty points to drive subscriber loyalty and increase lifetime value.
By connecting Loop data with Triple Whale, you can analyze subscription performance, track retention metrics, and identify growth opportunities, helping you make data-driven decisions that strengthen customer relationships and boost recurring revenue.
Get Connected
To get started, head to Data > Integrations. Locate Loop Subscriptions and click Connect.
You will be prompted to enter your Loop API Key.
API Key
To generate a new API Key in Loop, head to your Loop admin dashboard and navigate to Settings > API. Create a new API key named "Triple Whale" and copy the generated key. Paste it into the API Key field in Triple Whale and click Save.
Metrics
Once connected, Loop Subscriptions data will begin to import into your Triple Whale dashboard. Head over to the Summary dashboard to track your most important subscription metrics.
Revenue Metrics
Metric | Definition |
Subscription 1st Order Revenue | Gross sales + Taxes + Shipping - Discounts for Subscription 1st orders |
Subscription Recurring Order Revenue | Gross sales + Taxes + Shipping - Discounts for Subscription recurring orders |
Total Subscription Order Revenue | Total Gross sales + Taxes + Shipping - Discounts for all subscription orders |
Net Subscription Order Revenue | Net sales = Product price × Quantity - Discounts, for all subscription orders |
% Subscription Order Revenue | Percentage of total order revenue (Shopify) from subscriptions |
Subscriber Metrics
Metric | Definition |
Total New Subscriptions | New subscriptions created by any customers in this period |
Total Cancelled Subscriptions | Subscriptions cancelled by any customers in this period |
Total Churned Subscribers | Total number of subscribers who have cancelled in this period |
Reactivated Customers | Number of customers who had an active subscription, churned at some point, and have reactivated in the specified time range |
Total Active Subscriptions | Total subscriptions active in this period |
Total Active Subscribers | Total number of subscribers with an active subscription as of the last day in this period |
FAQs
Why might some orders not appear in Triple Whale?
Only successfully charged orders sync to Triple Whale. If an order is missing, check the order status in Loop to confirm the payment was successful. Failed billing attempts do not create Shopify orders and are excluded.
What currency is used for revenue metrics?
All revenue data is reported in your store's base currency as configured in Shopify.
Why might my active subscriber/subscription counts in Triple Whale differ from my Loop dashboard?
Small differences typically come down to two known factors: (1) Triple Whale's initial historical import covers the trailing 750 days, so subscriptions created before that window that are still active today won't be reflected in TW's counts, and (2) Loop's dashboard excludes paused subscriptions from "active" totals since they aren't generating revenue, while TW's active/subscriber metrics may currently include paused subscriptions. If your gap is larger than expected, reach out to support and we can help verify.