Accurately tracking your expenses is essential for understanding your store's profitability. The following guides will help you set up various types of costs within Triple Whale, providing a clear and comprehensive picture of your financial performance. We'll cover how to add shipping costs, cost of goods sold (COGs), payment gateway fees, and custom expenses to ensure all aspects of your business expenses are accounted for.

Once you have accurately set up and tracked all your expenses, you can start to analyze your store's profitability. Triple Whale offers robust tools and dashboards that compile all your expense data to provide a clear picture of your net profit. Regularly review these dashboards to understand how different expenses impact your bottom line. Look for trends or anomalies in your expenses and profitability, which can help you make informed decisions about where to cut costs or invest more resources. By maintaining a close watch on your profitability, you can ensure sustainable growth and make strategic decisions that benefit your business in the long run.

The Expenses section of your Summary page allows you clear visibility into these expenses.

The Custom Metrics section of your Summary page contains a rich collection of blended metrics that leverage your expense data to monitor profitability on a completely new level.

You can also build your own Custom Metrics using the expense values you've set up. Head to the Metrics Library and click Create Metric to get started.

Track profitability on a channel, campaign, and even ad level by leveraging your expense data in the Pixel attribution dashboard.