Onboarding Guide: Account SetupThis article outlines everything you need to get started using Triple Whale. Let's dive in!
Integrations & Tracking Setup GuideFind the resources you need to connect your data and set up tracking & attribution for your marketing data to unlock first-party insights
Input Your Expenses & Track ProfitabilityAdd your shipping, COGs, and custom expenses to gain a clear and comprehensive picture of your financial performance and profitability
A Guide to Ecommerce MetricsMaster Essential Ecommerce Metrics - your guide to understanding ROAS, CPM, CTR, CPC, CVR, CPA, AOV, and MER for maximized marketing impact
Founders Dash Integrations Setup GuideOne dashboard, all the metrics you need from your integrated marketing channels. Let's get you hooked up.
Invite Team MembersIt's simple to add additional users to your Triple Whale account. Here's how.
Understanding the Triple Whale AdvantageLearn how Triple Whale empowers ecommerce businesses to make data-driven decisions that drive growth and efficiency
Cost Settings
Add your shipping, COGs, and custom expenses to gain a clear and comprehensive picture of your financial performance and profitability
Set Your COGsFind our everything you need to know about tracking your Cost of Goods
Add Shipping CostsTrack your shipping expenses and ensure accurate net profit tracking in Triple Whale
Add Custom ExpensesModel the costs of your business beyond ad spend and hone in your profit tracking by inputting your custom business expenses
Payment Gateway CostsInput your various payment processing fees to more accurately track profitability over time