Below you will see all the acceptable UTM alternatives for Facebook, Google, TikTok, Snapchat, Pinterest, and Klaviyo.
To get the most out of the Triple Pixel, you will need to ensure you are using the proper Tracking Parameters.
Facebook:
Valid Alternative Source Values
utm_source={{site_source_name}}
utm_source=fb
utm_source=fbig
utm_source=facebook
utm_source=ig
utm_source=Facebook_Ads+ig
utm_source=Facebook_Ads+fb
utm_source=Facebook_Ads fb
utm_source=facebook_ads
utm_source=facebook-ads
utm_source=AD FB fb
utm_source=Facebook
utm_source=facebook.com
utm_source=Facebook_Mobile_Feed
utm_source=Instagram_Feed
utm_source=Instagram_Explore
utm_source=Facebook+Pd
utm_source=Facebook Pd
utm_source=Facebook_Ads
utm_source=Facebook_Desktop_Feed
utm_source=Instagram_Stories
utm_source=FBIG
utm_source=FB_Ads
utm_source=FBIG_AB
utm_source=fb_ig
utm_source=CTC+FB
utm_source=instagram
utm_source=AD+FB+fb
utm_source=facebook+instagram
utm_source=Facebook Ads
utm_source=FB-Paid
utm_source=Facebook+Ads
utm_source=FBPaid
utm_source=meta
utm_source=an
utm_source=msg
Valid Alternative Ad Id Values
tw_adid={{ad.id}}
fbadid={{ad.id}}
Google:
Valid Alternative Source Values
utm_source=google
utm_source=google.com
utm_source=google_ads
utm_source=Google
utm_source=google-ads
utm_source=adwords
Valid Alternative Ad Id Values
gadid={creative}
tw_adid={creative}
TikTok:
Valid Alternative Source Values
utm_source=tiktok
utm_source=tiktok.com
utm_source=TikTok
Valid Alternative Ad Id Values
ttadid=__CID__
tw_adid=__CID__
Snapchat:
Valid Alternative Source Values
utm_source=snapchat
utm_source=snapchat.com
Valid Alternative Ad Id Values
scadid={{ad.id}}
tw_adid={{ad.id}}
Pinterest:
Valid Alternative Source Values
utm_source=pinterest
utm_source=pinterest.com
utm_source=Pinterest
Valid Alternative Ad Id Values
padid={adid}
tw_adid={adid}
Klaviyo:
Valid Alternative Source Values
utm_source=klaviyo
utm_source=klaviyo.com
utm_source=Klaviyo
utm_source=KlaviyoCampaign
Reach out to our Customer Success team if you have any questions!