A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your Ads Manager accounts and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.
To learn more about Pixel tracking & attribution, visit: How the Triple Pixel Works
Although we highly recommend using Triple Whale's custom tracking parameters for the most comprehensive tracking, we understand there are instances where alternatives are needed. Below you will see all the acceptable UTM alternatives for Facebook, Google, TikTok, Snapchat, Pinterest, and Klaviyo.
Meta:
Source Values
utm_source={{site_source_name}}
utm_source=fb
utm_source=fbig
utm_source=facebook
utm_source=ig
utm_source=Facebook_Ads+ig
utm_source=Facebook_Ads+fb
utm_source=Facebook_Ads fb
utm_source=facebook_ads
utm_source=facebook-ads
utm_source=AD FB fb
utm_source=Facebook
utm_source=facebook.com
utm_source=Facebook_Mobile_Feed
utm_source=Instagram_Feed
utm_source=Instagram_Explore
utm_source=Facebook+Pd
utm_source=Facebook Pd
utm_source=Facebook_Ads
utm_source=Facebook_Desktop_Feed
utm_source=Instagram_Stories
utm_source=FBIG
utm_source=FB_Ads
utm_source=FBIG_AB
utm_source=fb_ig
utm_source=CTC+FB
utm_source=instagram
utm_source=AD+FB+fb
utm_source=facebook+instagram
utm_source=Facebook Ads
utm_source=FB-Paid
utm_source=Facebook+Ads
utm_source=FBPaid
utm_source=meta
utm_source=an
utm_source=msg
Ad ID Values
tw_adid={{ad.id}}
fbadid={{ad.id}}
Google:
Source Values
utm_source=google
utm_source=google.com
utm_source=google_ads
utm_source=Google
utm_source=google-ads
utm_source=adwords
utm_source=youtube
utm_source=youtube.com
Ad ID Values
gadid={creative}
tw_adid={creative}
TikTok:
Source Values
utm_source=tiktok
utm_source=tiktok.com
utm_source=TikTok
Ad ID Values
ttadid=__CID__
tw_adid=__CID__
Snapchat:
Source Values
utm_source=snapchat
utm_source=snapchat.com
Ad ID Values
scadid={{ad.id}}
tw_adid={{ad.id}}
Pinterest:
Source Values
utm_source=pinterest
utm_source=pinterest.com
utm_source=Pinterest
Ad ID Values
padid={adid}
tw_adid={adid}
Klaviyo:
Source Values
utm_source=klaviyo
utm_source=klaviyo.com
utm_source=Klaviyo
utm_source=KlaviyoCampaign
Reach out to our Customer Support team if you have any questions!