Below you will see all the acceptable UTM alternatives for Facebook, Google, TikTok, Snapchat, Pinterest, and Klaviyo.

Facebook:

Valid Source Values

utm_source={{site_source_name}}

utm_source=fb

utm_source=fbig

utm_source=facebook

utm_source=ig

utm_source=Facebook_Ads+ig

utm_source=Facebook_Ads+fb

utm_source=Facebook_Ads fb

utm_source=facebook_ads

utm_source=facebook-ads

utm_source=AD FB fb

utm_source=Facebook

utm_source=facebook.com

utm_source=Facebook_Mobile_Feed

utm_source=Instagram_Feed

utm_source=Instagram_Explore

utm_source=Facebook+Pd

utm_source=Facebook Pd

utm_source=Facebook_Ads

utm_source=Facebook_Desktop_Feed

utm_source=Instagram_Stories

utm_source=FBIG

utm_source=FB_Ads

utm_source=FBIG_AB

utm_source=fb_ig

utm_source=CTC+FB

utm_source=instagram

utm_source=AD+FB+fb

utm_source=facebook+instagram

utm_source=Facebook Ads

utm_source=FB-Paid

utm_source=Facebook+Ads

utm_source=FBPaid

utm_source=meta

utm_source=an

utm_source=msg

Valid Ad Id Values

tw_adid={{ad.id}}

fbadid={{ad.id}}

Google:

Valid Source Values

utm_source=google

utm_source=google.com

utm_source=google_ads

utm_source=Google

utm_source=google-ads

Valid Ad Id Values

gadid={creative}

tw_adid={creative}

TikTok:

Valid Source Values

utm_source=tiktok

utm_source=tiktok.com

utm_source=TikTok

Valid Ad Id Values

ttadid=__CID__

tw_adid=__CID__

Snapchat:

Valid Source Values

utm_source=snapchat

utm_source=snapchat.com

Valid Ad Id Values

scadid={{ad.id}}

tw_adid={{ad.id}}

Pinterest:

Valid Source Values

utm_source=pinterest

utm_source=pinterest.com

utm_source=Pinterest

Valid Ad Id Values

padid={adid}

tw_adid={adid}

Klaviyo:

Valid Source Values

utm_source=klaviyo

utm_source=klaviyo.com

utm_source=Klaviyo

utm_source=KlaviyoCampaign

Reach out to our Customer Success team if you have any questions!

Did this answer your question?