A Tracking Parameter is a snippet of code that is added to the end of a Destination URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.

This allows for precise tracking of customer journeys, accurate attribution of conversions to specific ads, and detailed performance analytics. Consequently, you can optimize your marketing strategies based on real-time data, improve ad targeting, and maximize your return on investment.

Each ad account and marketing tool is unique and plays its' own role in your overall strategy. We've created simple setup guides for each integration to help you get all your tracking in place — so you can start making data-informed decisions and scaling your growth.

Learn how to get connected, implement UTM tracking, and discover rich dashboards for each channel, by exploring the articles linked below.