Overview
Stay goal-focused by customizing the columns you use on your Attribution Dashboard. Create a custom view or select one of our templates to quickly and easily view relevant marketing traffic and performance data in various formats. This enables faster, informed decision-making and offers room for customization.
Create your own custom templates or select from pre-built column presets crafted by the Triple Whale team. Any custom templates you develop will be instantly available to your team members, streamlining your collaborative efforts.
Get Started
Click the Columns button in the upper-right of the Attribution Dashboard. Choose one of the existing templates, or customize it as desired before saving your selection as a new template for future use.
Column Preset Templates
Here is a brief overview of the preset templates we offer and their specializations:
Preset Name | Explanation |
Default | Our recommended preset view of your full-funnel metrics. |
All Page (Pixel Only) | View common performance metrics across all paid, social & organic channels. |
Paid Performance | View common performance metrics, such as reach and cost per result, including Pixel metrics as well as channel-reported performance metrics. |
Paid Performance (Pixel Only) | View Pixel-specific metrics about traffic and conversions from your paid ad channels. |
Bidding & Optimization | View details about bid strategy and the cost of delivering your ads. |
Traffic | View metrics about site visitors and activities, such as add-to-carts, email signups, and bounce rate. |
New Customers | View new customer metrics such as revenue, ROAS, and conversion rate. |
Purchases | View metrics about new and returning customer purchases. |
Custom Metrics | View only the custom metrics that you have created in Triple Whale. |
Traffic metrics and customer metrics
The Traffic and New Customers presets contain different sets of metrics. Selecting a preset does not create new-customer or returning-customer versions of every traffic metric.
For example, Pixel Unique Add to Carts is not currently split by new versus existing customers in the standard Attribution table. A new visitor is also not necessarily a first-time buyer.
For more detail on why new visitors and first-time customers are different, and which Add to Carts breakdowns are available, see Can I split Add to Carts by new and existing customers? in Web Analytics.
Create Your Own Preset View
You can easily save your favorite column configuration by creating a new preset. From the Columns button, select Customize Columns. Add, remove, and rearrange the columns to your desired configuration. Click Save as new preset, give it a name and description, and click Save.
