Subscription Analytics
Chaim Davies avatar
Written by Chaim Davies
Updated over a week ago


As a Subscription-based business, it's important to understand the impact of your ads on driving new subscriptions.

Subscription Analytics filtering simply works by excluding orders with specific order tags from your attribution data. Let's check it out!

Set up Order Tag Mapping

NOTE: If you've already connected your Recharge account to Triple Whale, you can skip this step.

First up, head to Pixel Settings and locate the Subscription Orders section. Select one or more order tags that represent first subscription purchases and recurring subscription purchases, respectively.

Start typing an existing Shopify order tag, and choose from the selection Triple Whale retrieves from Shopify. Click the โ€œ+โ€ symbol to add more than one order tag to these filters.

Using These Filters

On the Pixel page, click the Settings icon and click Subscription Filter to display the filtering options.

  • Subscription: Recurring Purchases

  • Subscription: First Purchases

  • Non-Subscription Purchases

Toggling any of these settings off will refresh your pixel table to reflect your decision to exclude first-time subscription orders, recurring order subscriptions, or both.

By default, all three filter options will be selected. To filter any of the categories out of your table view, simply deselect (uncheck) the category.

Here are a couple of example use cases:

  • You only want to see first-time subscription orders attributed to their source

    • Oftentimes, recurring subscription orders can over-inflate performance marketing channel performance

  • You want to see the differences in ROAS and Conversion Value when subscription orders are included vs excluded

    • Answers: How much value is related to subscription orders vs one-off purchases?

Plus: Recharge Signups & Retention Rates

If you have connected Recharge to Triple Whale, you now have access to four additional metric columns that help you understand your new subscriptions and canceled subscriptions, broken down per channel. Keep in mind that all metrics are relative to the selected time frame.

  • Sign Ups: the number of new subscriptions.

  • Sign Up Rate: new subscriptions expressed as a percentage of the total web sessions.

  • Churns: the number of canceled subscriptions.

  • Churn Rate: canceled subscriptions expressed as a percentage of the total web sessions.

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