Overview
OpenAI Ads is an advertising platform for running paid campaigns inside ChatGPT. Connecting it to Triple Whale brings your spend, impressions, clicks, and related metrics into the same place as your other marketing channels. This guide walks you through creating your API key and completing the connection. The connection is a direct API link, so you do not need to tag or export data by hand.
Before you begin
You need an OpenAI Ads Manager account that can create API keys.
You need a Triple Whale account with permission to manage integrations.
At least one active campaign must exist in your OpenAI Ads account. Without one, the connection cannot be completed.
Warning: Your API key is tied to your ad account. Keep it private and do not share it publicly.
Steps
Step 1: Create your OpenAI Ads API key
Log in to your OpenAI Ads Manager account
Click Settings in the left navigation
Select General under Settings
Scroll to the API Keys section
Click + Create New Key
Name the key so you can recognize it later, for example "Triple Whale."
Copy the key and store it somewhere secure
Note: The OpenAI Ads Manager key is separate from the standard OpenAI platform API key. Generate it from OpenAI Ads Manager.
Step 2: Connect OpenAI Ads in Triple Whale
Log in to your Triple Whale account
Go to Data, then open Integrations
Search for OpenAI Ads in the integrations list
Click Connect on the OpenAI Ads card
Paste your API key into the connection field
Click Save
Verify and expected result
After you save, Triple Whale begins pulling your OpenAI Ads performance data. The data appears in your dashboard a short time after you connect.
You will then see an OpenAI Ads widget on your Summary page showing the metrics below.
OpenAI Ads metrics in Triple Whale
Metric | What it shows | How it is calculated |
Spend | Total amount spent on OpenAI Ads campaigns in the selected period | Pulled directly from OpenAI Ads |
Impressions | Number of times your ads were shown to users in ChatGPT | Pulled directly from OpenAI Ads |
Clicks | Number of clicks your ads received in ChatGPT | Pulled directly from OpenAI Ads |
Click-through rate (CTR) | Share of impressions that led to a click | Clicks divided by impressions |
Actual cost per click (CPC) | Average amount paid for each click | Spend divided by clicks |
Cost per 1,000 impressions (CPM) | Cost of reaching 1,000 impressions | (Spend divided by impressions) times 1,000 |
Troubleshooting pointer
If your OpenAI Ads data does not appear after connecting, see "OpenAI Ads data is not showing in Triple Whale."
Related questions
Do I still need Triple Whale UTMs on my OpenAI Ads if I connect the integration? (see FAQ: Do I still need UTMs if I connect OpenAI Ads?)
Why is my OpenAI Ads data not showing up in Triple Whale? (see Troubleshooting: OpenAI Ads data is not showing in Triple Whale)
Where do I find my OpenAI Ads metrics in Triple Whale?
How often does my OpenAI Ads data refresh in Triple Whale?
Do I need an active campaign before I can connect OpenAI Ads?
Can I connect more than one OpenAI Ads account?
How is my OpenAI Ads spend counted in my blended ad spend?
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