Welcome to the Triple Whale Family! ๐Ÿณ

TW Future Dash

I'm thrilled to welcome you into the ecomOS, and I'm sure you're more than ready to scale your stores using the greatest suite of features known to modern man.

This document outlines everything you need to get started using Triple Whale as an analytics and attribution solution for your brand.

Creating an Account (if you haven't already) ๐Ÿณ

If you haven't yet logged into Triple Whale for the first time, see how it's done here.


Once your account is activated, youโ€™ll find yourself on the Summary page. This provides you with a high-level view of all the metrics your business runs on, and itโ€™s probably where youโ€™ll be spending the most time.

Note the navigation bar on your left โ€” thatโ€™s how you toggle between features on the app.

There are four basic steps to getting your account fully optimized:
#1. Connecting Your Marketing Channels
#2. Setting up your Expenses
#3. Summary Page & Pinned Metrics

#4. Updating your UTMs (if you're on a Pixel plan)

Plus, we'll show you how to add team members to your store's dashboard.

Oh, and downloading the mobile app (for both iOS and Android) is a big-brain move. Don't miss it!

Okay, letโ€™s break it down.

#1. Connecting Your Marketing Channels ๐ŸŒ

Connecting with Facebook, Google, Klaviyo, and more couldnโ€™t be easier. To set up your integrations, head to the Integrations tab within Connections. Follow the simple steps to connect each, being sure to allow any permissions requested. Once thatโ€™s complete, youโ€™ll see a progress bar for your importing data.

For a step-by-step breakdown of the process, click here.

#2. Setting up your Expenses ๐Ÿ’ต

The next critical step in ensuring your metrics are accurate is making sure your Expenses are accurate within Triple Whaleโ€™s dashboard.

Triple Whale calculates Net Profit as Sales - Blended Ad Spend - Expenses - Refunds/Returns. So getting your Expenses input properly affects your ability to calculate your profit margins within the app.

You can input costs like Shipping, Handling, Payment Gateway costs, and other custom expenses. For more details, click here.

#3. Using the Summary Page & Pinning Metrics ๐Ÿ“Œ

Youโ€™ve got a ton of data for your business, but not all of it is crucial on the daily. Pin the most important metrics to the top of your Summary page by clicking the pin symbol in the upper-right corner of any given metric tile; that way you'll have instant access to that information without having to scroll and search through each section.

You can also create custom sections with whatever metrics youโ€™d like to focus on for your business. Additionally, you can create Custom Metrics and redefine things as you see fit.

Turn the Summary page into the dashboard of your dreams -- learn more here.

#4. Updating Your UTMs for Triple Pixel Tracking & Attribution ๐Ÿ”ฎ

The Triple Pixel provides transparency and accuracy to your ad performance so that you can optimize your media buying with confidence.

By using the right UTMs in your Ads Manager accounts, our Pixel knows each ad the customer clicked on before arriving at your store.

Facebook, Google, Klaviyo, TikTok -- each channel has a different way you'll need to set up these UTMs to unlock our Pixel's powerful tracking capabilities.

Check out our UTM implementation guidelines here for a deep dive into those configurations. You can also use our latest feature to automatically apply UTMs for Facebook and Google.

To learn more about how the Triple Pixel works, check out this video/article.

PLUS: Adding Team Members ๐Ÿ‘ช

Every Triple Whale subscription comes with unlimited user accounts. Each user has a totally customizable dashboard and can access all the features within Triple Whale available for that store.

To add a new team member, click on your store name in the lower-left corner and select Invite Team Members. Enter their email, click Invite, and your team member will soon receive an email with instructions on getting connected to your store's Triple Whale dashboard.

For more information, visit this article in our Knowledge Base.

Lastly: The Mobile App๐Ÿ“ฑ + ๐Ÿณ

Every single feature you see in the gorgeous desktop dashboard is also available on the free mobile app. Just think about the power of being able to travel the world with complete control of all your metrics and marketing, right in your pocket. Unleash the power of Triple Whale wherever you are, with the free full-featured app for iOS and Android.

โžก๏ธ Download Triple Whale iOS App

โžก๏ธ Download Triple Whale Android App

๐Ÿ™ƒ Have Questions?

We want to hear from you! Reach out to our Customer Success live chat team by clicking Get Help in the lower left-hand corner of your Triple Whale dashboard.

Thanks for being here with us, and we're beyond excited to see how you'll use Triple Whale to scale your store. Happy Whaling! ๐Ÿณ


Looking for more support? These options should help!

  • ๐Ÿฆ„ Narwhal Nation: Join our amazing exclusive Slack community for connections, insights, and good times all around.

  • ๐Ÿ›ฃ๏ธ Walkthrough Video: Watch this awesome walkthrough video by our CMO Rabah. Heโ€™ll take you through each component of the dashboard.

  • ๐Ÿ“น Podcasts: AdSpend and You're Not Your ROAS are incredibly content-rich podcasts produced by Triple Whale. Check 'em out on our YouTube channel or wherever you listen to pods.

  • ๐Ÿ“š Knowledge Base: You can also check out our Knowledge Base for short videos and articles on all the different features within the app.

  • ๐Ÿ’ฌ Live Chat Support: Our Live Chat Support is always available to help with any questions you may have. You can reach us by clicking Get Help on the navigation bar.

  • ๐Ÿฆ Follow us on Twitter: This is our main channel. We love the bird app and we love having almost 3k of you wonderful peeps following our main acct.

  • ๐Ÿ• Join the Whale Sanctuary: Our sweet new Facebook group. We will be doing FB Lives, answering any questions you all have about the Whale App & more.

  • ๐Ÿณ State of the Whale: Tune in every Thursday at 3 PM ET (GMT-4) for an update on the app, roadmap, and an interactive QA. Link is sent every Thursday across all our social platforms. You canโ€™t miss it :)

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